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Selling the Invisible: A Field Guide to Modern Marketing
de Beckwith, Harry
- Usado
- Estado
- UsedGood
- ISBN 10
- 0446520942
- ISBN 13
- 9780446520942
- Librería
-
Imperial, Missouri, United States
Formas de pago aceptadas
Sobre este artículo
UsedGood. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
Sinopsis
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.
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Detalles
- Librería
- Off The Shelf LLC
(US)
- Inventario del vendedor #
- 4WILKM00JX55
- Título
- Selling the Invisible: A Field Guide to Modern Marketing
- Autor
- Beckwith, Harry
- Estado del libro
- UsedGood
- Cantidad disponible
- 1
- Encuadernación
- Unknown
- ISBN 10
- 0446520942
- ISBN 13
- 9780446520942
- Editorial
- Business Plus
- Lugar de publicación
- Boston, Massachusetts, U.s.a.
- Primera fecha de publicación de esta edición
- 1997-03
Términos de venta
Off The Shelf LLC
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
Sobre el vendedor
Off The Shelf LLC
Miembro de Biblio desde 2021
Imperial, Missouri
Sobre Off The Shelf LLC
Hello! We are a used book seller out of St Louis Missouri.
Glosario
Algunos términos que podrían usarse en esta descripción incluyen:
- Spine
- The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....
