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Selling the Invisible: A Field Guide to Modern Marketing
de Harry Beckwith
- Usado
- good
- Tapa dura
- Estado
- Good
- ISBN 10
- 1587990660
- ISBN 13
- 9781587990663
- Librería
-
HOUSTON, Texas, United States
Formas de pago aceptadas
Sobre este artículo
Texere, 2001-03-01. Hardcover. Good.
Sinopsis
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.
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Detalles
- Librería
- Ergodebooks
(US)
- Inventario del vendedor #
- SONG1587990660
- Título
- Selling the Invisible: A Field Guide to Modern Marketing
- Autor
- Harry Beckwith
- Formato/Encuadernación
- Tapa dura
- Estado del libro
- Usado - Good
- Cantidad disponible
- 1
- ISBN 10
- 1587990660
- ISBN 13
- 9781587990663
- Editorial
- Texere
- Lugar de publicación
- London
- Fecha de publicación
- 2001-03-01
Términos de venta
Ergodebooks
We have 30 day return policy.
Sobre el vendedor
Ergodebooks
Miembro de Biblio desde 2005
HOUSTON, Texas
Sobre Ergodebooks
Our goal is to provide best customer service and good condition books for the lowest possible price. We are always honest about condition of book. We list book only by ISBN # and hence exact book is guaranteed.
