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Selling the Invisible: A Field Guide to Modern Marketing
de Beckwith, Harry
- Usado
- Tapa dura
- Estado
- Like New/Like New
- ISBN 10
- 0446520942
- ISBN 13
- 9780446520942
- Librería
-
Naperville, Illinois, United States
Formas de pago aceptadas
Sobre este artículo
Business Plus, 1997-03-01. Hardcover. Like New/Like New. Book has slight shelf wear from storage and use; otherwise the book is in excellent condition.
Sinopsis
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.
Reseñas
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Detalles
- Librería
- Readers Anonymous
(US)
- Inventario del vendedor #
- S15R150813011
- Título
- Selling the Invisible: A Field Guide to Modern Marketing
- Autor
- Beckwith, Harry
- Formato/Encuadernación
- Tapa dura
- Estado del libro
- Nuevo Like New
- Estado de la sobrecubierta
- Like New
- Cantidad disponible
- 1
- ISBN 10
- 0446520942
- ISBN 13
- 9780446520942
- Editorial
- Business Plus
- Lugar de publicación
- Boston, Massachusetts, U.s.a.
- Fecha de publicación
- 1997-03-01
- X weight
- 10 oz
Términos de venta
Readers Anonymous
All Sales are subject to payment being received by us. Returns will be accepted only if item received does not match our listing. For returns we will issue a refund once we physically have the item back in our possession. You need to have the return authorized by us prior to returning the item.
Sobre el vendedor
Readers Anonymous
Miembro de Biblio desde 2007
Naperville, Illinois
Sobre Readers Anonymous
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Glosario
Algunos términos que podrían usarse en esta descripción incluyen:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
- Shelf Wear
- Shelf wear (shelfwear) describes damage caused over time to a book by placing and removing a book from a shelf. This damage is...
