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Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing
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Selling the Invisible: A Field Guide to Modern Marketing

de Harry Beckwith

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Used; Good
ISBN 10
1587990660
ISBN 13
9781587990663
Librería
Puntuación del vendedor:
Este vendedor ha conseguido 5 de las cinco estrellas otorgadas por los compradores de Biblio.
London, Greater London, United Kingdom
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Sobre este artículo

Texere Publishing,US, 03/01/2001. Hardcover. Used; Good. **WE SHIP WITHIN 24 HRS FROM LONDON, UK, 98% OF OUR ORDERS ARE RECEIVED WITHIN 7-10 DAYS. We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.

Sinopsis

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.

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Detalles

Librería
Greener Books Ltd GB (GB)
Inventario del vendedor #
mon0001558345
Título
Selling the Invisible: A Field Guide to Modern Marketing
Autor
Harry Beckwith
Formato/Encuadernación
Tapa dura
Estado del libro
Used; Good
Cantidad disponible
1
ISBN 10
1587990660
ISBN 13
9781587990663
Editorial
Texere Publishing,US
Lugar de publicación
London
Fecha de publicación
03/01/2001

Términos de venta

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Greener Books Ltd

Puntuación del vendedor:
Este vendedor ha conseguido 5 de las cinco estrellas otorgadas por los compradores de Biblio.
Miembro de Biblio desde 2010
London, Greater London

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