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Selling the Invisible: A Field Guide to Modern Marketing
de Beckwith, Harry
- Usado
- very good
- Tapa dura
- Estado
- Very Good/Very Good
- ISBN 10
- 0446520942
- ISBN 13
- 9780446520942
- Librería
-
Tolar, Texas, United States
Formas de pago aceptadas
Sobre este artículo
U.S.A.: Business Plus, 1997. Jacket has light edgewear. Boards have minor shelfwear. Pages are clean, text has no markings, binding is sound. . Hard Cover. Very Good/Very Good. 12mo - over 6¾" - 7¾" tall.
Sinopsis
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.
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Detalles
- Librería
- Top Notch books
(US)
- Inventario del vendedor #
- 103300M
- Título
- Selling the Invisible: A Field Guide to Modern Marketing
- Autor
- Beckwith, Harry
- Formato/Encuadernación
- Tapa dura
- Estado del libro
- Usado - Very Good
- Estado de la sobrecubierta
- Very Good
- ISBN 10
- 0446520942
- ISBN 13
- 9780446520942
- Editorial
- Business Plus
- Lugar de publicación
- U.S.A.
- Fecha de publicación
- 1997
- Palabras clave
- Marketing
- Size
- 12mo - over 6¾" - 7¾" tall
Términos de venta
Top Notch books
Orders are shipped daily through the US Post Office. We can ship through United Parcel Service or Federal Express upon request. We will ship internationally, rates determined by weight and destination.
Books may be returned within 10 days for any reason, and within 30 days for cause.
Sobre el vendedor
Top Notch books
Miembro de Biblio desde 2004
Tolar, Texas
Sobre Top Notch books
Top Notch Books has been selling books on-line for 6 years. We currently have over 125,000 books in our inventory and we add titles daily. Our books include rare, antique, out-of-print, collectible, signed, as well as gently used books that are a good read.
Glosario
Algunos términos que podrían usarse en esta descripción incluyen:
- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
- 12mo
- A duodecimo is a book approximately 7 by 4.5 inches in size, or similar in size to a contemporary mass market paperback. Also...
- Shelfwear
- Minor wear resulting from a book being place on, and taken from a bookshelf, especially along the bottom edge.
