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Simple Heuristics That Make Us Smart
de Gigerenzer, Gerd; Todd, Peter M.; ABC Research Group
- Usado
- very good
- Tapa blanda
- Estado
- Very good
- ISBN 10
- 0195143817
- ISBN 13
- 9780195143812
- Librería
-
Carrollton, Georgia, United States
Formas de pago aceptadas
Sobre este artículo
Oxford: Oxford University Press, 1999. Paperback. Very good. Paperback. 9 1/4" X 6 1/4". xv, 416pp. Mild toning and shelf wear to covers, corners, and edges of paper wraps. Pages are clean and unmarked. Binding is sound.
ABOUT THIS BOOK:
Simple Heuristics That Make Us Smart invites readers to embark on a new journey into a land of rationality that differs from the familiar territory of cognitive science and economics. Traditional views of rationality tend to see decision makers as possessing superhuman powers of reason, limitless knowledge, and all of eternity in which to ponder choices. To understand decisions in the real world, we need a different, more psychologically plausible notion of rationality, and this book provides it. It is about fast and frugal heuristics--simple rules for making decisions when time is pressing and deep thought an unaffordable luxury. These heuristics can enable both living organisms and artificial systems to make smart choices, classifications, and predictions by employing bounded rationality.
But when and how can such fast and frugal heuristics work? Can judgments based simply on one good reason be as accurate as those based on many reasons? Could less knowledge even lead to systematically better predictions than more knowledge? Simple Heuristics explores these questions, developing computational models of heuristics and testing them through experiments and analyses. It shows how fast and frugal heuristics can produce adaptive decisions in situations as varied as choosing a mate, dividing resources among offspring, predicting high school drop out rates, and playing the stock market.
As an interdisciplinary work that is both useful and engaging, this book will appeal to a wide audience. It is ideal for researchers in cognitive psychology, evolutionary psychology, and cognitive science, as well as in economics and artificial intelligence. It will also inspire anyone interested in simply making good decisions.(Publisher).
ABOUT THIS BOOK:
Simple Heuristics That Make Us Smart invites readers to embark on a new journey into a land of rationality that differs from the familiar territory of cognitive science and economics. Traditional views of rationality tend to see decision makers as possessing superhuman powers of reason, limitless knowledge, and all of eternity in which to ponder choices. To understand decisions in the real world, we need a different, more psychologically plausible notion of rationality, and this book provides it. It is about fast and frugal heuristics--simple rules for making decisions when time is pressing and deep thought an unaffordable luxury. These heuristics can enable both living organisms and artificial systems to make smart choices, classifications, and predictions by employing bounded rationality.
But when and how can such fast and frugal heuristics work? Can judgments based simply on one good reason be as accurate as those based on many reasons? Could less knowledge even lead to systematically better predictions than more knowledge? Simple Heuristics explores these questions, developing computational models of heuristics and testing them through experiments and analyses. It shows how fast and frugal heuristics can produce adaptive decisions in situations as varied as choosing a mate, dividing resources among offspring, predicting high school drop out rates, and playing the stock market.
As an interdisciplinary work that is both useful and engaging, this book will appeal to a wide audience. It is ideal for researchers in cognitive psychology, evolutionary psychology, and cognitive science, as well as in economics and artificial intelligence. It will also inspire anyone interested in simply making good decisions.(Publisher).
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Detalles
- Librería
- Underground Books, ABAA
(US)
- Inventario del vendedor #
- 14674
- Título
- Simple Heuristics That Make Us Smart
- Autor
- Gigerenzer, Gerd; Todd, Peter M.; ABC Research Group
- Formato/Encuadernación
- Tapa blanda
- Estado del libro
- Usado - Very good
- Cantidad disponible
- 1
- ISBN 10
- 0195143817
- ISBN 13
- 9780195143812
- Editorial
- Oxford University Press
- Lugar de publicación
- Oxford
- Fecha de publicación
- 1999
Términos de venta
Underground Books, ABAA
30 day return guarantee, with full refund including shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
Sobre el vendedor
Underground Books, ABAA
Miembro de Biblio desde 2009
Carrollton, Georgia
Sobre Underground Books, ABAA
Underground Books is an online rare and antiquarian bookshop as well as a brick and mortar general bookstore of the same name in downtown Carrollton, Georgia. Sister store Hills & Hamlets Bookshop is located in the nearby planned eco-community of Serenbe.
Co-owners Josh Niesse and Megan Bell met in 2011, just 10 days or so after Josh opened the doors of Underground Books, literally underground, several steps below street level in a 100-year-old basement in our historic downtown. Megan, an English student at the University of West Georgia, walked in, fell down the rabbit hole, and never left! Reader, we married in May of 2014, under the book arch that now resides at the bookshop. We are both proud alumni of the Colorado Antiquarian Book Seminar (CABS), and Megan additionally of Rare Book School at the University of Virginia and of the ABAA Women's Initiative Mentorship Program.
We have two open bookshops that carry new, used, bargain, rare, and antiquarian books, as well as our online office, impossible without our incredible team of booksellers, including two fellow CABS graduates, Miranda McMillan and Suzanne Carnes.
Like many booksellers with open brick-and-mortar stores, we are passionate generalists, but our specialties are in decorative publisher's cloth bindings; fairy tales, folklore, and mythology; popular science and natural history; the occult; and fine press books.
Co-owners Josh Niesse and Megan Bell met in 2011, just 10 days or so after Josh opened the doors of Underground Books, literally underground, several steps below street level in a 100-year-old basement in our historic downtown. Megan, an English student at the University of West Georgia, walked in, fell down the rabbit hole, and never left! Reader, we married in May of 2014, under the book arch that now resides at the bookshop. We are both proud alumni of the Colorado Antiquarian Book Seminar (CABS), and Megan additionally of Rare Book School at the University of Virginia and of the ABAA Women's Initiative Mentorship Program.
We have two open bookshops that carry new, used, bargain, rare, and antiquarian books, as well as our online office, impossible without our incredible team of booksellers, including two fellow CABS graduates, Miranda McMillan and Suzanne Carnes.
Like many booksellers with open brick-and-mortar stores, we are passionate generalists, but our specialties are in decorative publisher's cloth bindings; fairy tales, folklore, and mythology; popular science and natural history; the occult; and fine press books.
Glosario
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- Edges
- The collective of the top, fore and bottom edges of the text block of the book, being that part of the edges of the pages of a...
- Shelf Wear
- Shelf wear (shelfwear) describes damage caused over time to a book by placing and removing a book from a shelf. This damage is...
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
