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Sisomo : The Future on Screen
de Roberts, Kevin
- Usado
- Estado
- Used - Very Good
- ISBN 10
- 1576872688
- ISBN 13
- 9781576872680
- Librería
-
Mishawaka, Indiana, United States
Formas de pago aceptadas
Sobre este artículo
powerHouse Books. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.
Sinopsis
Kevin Roberts is CEO Worldwide of ideas company Saatchi & Saatchi , one of the world’s largest and most successful creative organizations, handling more than fifty of the world’s most valuable global brands. Heading a team of more than seven thousand people in eighty-two countries, Roberts led Saatchi & Saatchi to become both Advertising Age and Adweek magazines’ Global Agency Network of the Year in 2003. He is the author of the best-selling book Lovemarks: the future beyond brands (powerHouse Books, 2004), which has now been translated into fourteen languages. Born in Lancashire, England, Roberts’ first job as a brand manager with British sixties fashion icon Mary Quant led to the development of a philosophy that challenged business’ reliance on metrics and rational arguments. His early career featured senior positions in Europe and the Middle East with three leading, global brand marketers—Gillette, Procter & Gamble, and Pepsi. Roberts’ intense belief in the power of inspiration and his love of working directly in the market—as opposed to being in the office—are still trademarks of his style today. In 1987, Roberts was appointed President and CEO of Pepsi in Canada. It was there that he famously machine-gunned a Coca-Cola vending machine in order to remind his people of the passion they need to be Number One in a competitive market. (His team had just displaced Coke.) In 1997, he made the shift from client-side to heading up the global agency in New York, beginning its transformation as a hothouse for world-changing creative ideas. Roberts is Professor of Sustainable Enterprise at the University of Waikato in New Zealand and at the University of Limerick in Ireland. He is the inaugural CEO in residence at the Judge Institute of Management, Cambridge University’s business school.
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Detalles
- Librería
- Better World Books
(US)
- Inventario del vendedor #
- 2076451-75
- Título
- Sisomo : The Future on Screen
- Autor
- Roberts, Kevin
- Estado del libro
- Used - Very Good
- Cantidad disponible
- 1
- Encuadernación
- Tapa blanda
- ISBN 10
- 1576872688
- ISBN 13
- 9781576872680
- Editorial
- powerHouse Books
- Lugar de publicación
- Ny
- Primera fecha de publicación de esta edición
- November 15, 2005
Términos de venta
Better World Books
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Sobre el vendedor
Better World Books
Miembro de Biblio desde 2005
Mishawaka, Indiana
Sobre Better World Books
Better World Books is the world's leading socially conscious online bookseller and has sold over 100 million books. Each sale generates funds for global literacy and education initiatives. We offer low prices, fast shipping, and have a 100% money back guarantee, if you are not completely satisfied.
