Social Media Governance Toolkit

The ITG Social Media Governance toolkit helps organisations create an effective governance structure around their social media activities. Social media is, for many organisations, a critical part of how they speak to customers, partners and stakeholders; for others, social media is a dangerous distraction.

Dealing effectively with social media requires a joined-up approach that is aligned with the objectives and risk appetite of the business - a governance approach.

The ITG Social Media Governance Toolkit contains a comprehensive suite of documents and templates that will help you develop, implement, monitor and improve social media activities across your organisation.

The documents in this Social Media Governance Toolkit fall into three groups:

1. Documents for creating a social media governance framework, including a comprehensive social media policy that draws on established best practice and can be adapted for almost any circumstances, plus roles & responsibilities, communications & training, and metrics & monitoring;

2. Documents that help embed crucial controls around social media, including an acceptable use agreement, template for legal guidance, branding & corporate style guide;

3. Operational Guidelines that set out best practice for social media activity, including guidelines for internet postings, blogging, Facebook, LinkedIn, Twitter and YouTube.