SODA POLITICS : taking on big soda (and winning)

Oxford: Oxford University Press, 2015. Book. Very Good. Hardcover. First Edition. 8 vo,. black cloth, sust jacket, x, 508 pages : illustrations, a very good copy, CONTENTS: Foreword, by Mark BittmanIntroductionWhat is soda and why should anyone care?1) Sodas: the inside story2) Soda drinkers: facts and figures3) The sugar(s) problemSodas and health4) Dietary advice: sugars and sugary drinks5) The health issues: obesity, diabetes, and more6) Advocating health: soda-free teethThe soda industry and how it works7) Meet Big Soda: an overview8) Obesity: Big Soda's response9) Marketing sugary drinks: four basic principlesTargeting children10) Starting early: Marketing to infants, children, and teens11) Advocating health: Ending soda marketing to kids12) Advocating health: Getting sodas out of schools13) Advocating health: Getting kids involvedTargeting minorities and the poor14) Marketing to African- and Hispanic-Americans: a complicated story15) Selling to the developing world16) Advocating health: excluding sodas from SNAPPlaying softball: Recruiting allies, coopting critics17) "Softball" marketing strategies: Corporate Social Responsibility18) nvesting in communities19) Supporting worthy causes: health professionals and research20) Recruiting public health leadersPlaying softball: Mitigating soda-induced environmental damage21) Advocating sustainability: defending the environment22) Advocating sustainability: protecting public water resourcesPlaying hardball: defending turf, attacking critics23) Lobbying, campaign contributions, and the revolving door24) Using public relations and front groupsTaking action: soda caps and taxes25) Advocating health: capping soda portion sizes26) Advocating health: taxing sugary drinks27) Advocating for health and the environment: take actionAfterword, by Neal BaerAppendix I: The principal US groups advocating for healthier beverage choicesAppendix II: National, state, and local campaigns to reduce soda consumption: selected examplesSelected bibliographyList of tables and figuresReference notesAcknowledgmentsIndex.