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Sony: The Private Life
de John Nathan
- Usado
- Aceptable
- Tapa dura
- First
- Estado
- Aceptable/fine
- ISBN 10
- 0395893275
- ISBN 13
- 9780395893272
- Librería
-
Bordentown, New Jersey, United States
Formas de pago aceptadas
Sobre este artículo
Sinopsis
From its inauspicious beginnings amid Tokyo's bomb-scarred ruins to its role as the world's chief purveyor of electronics and mass culture, Sony's story is one of the signal fables of our age. In SONY: THE PRIVATE LIFE, John Nathan, a preeminent expert on Japanese culture, dissects this fable, pulling the veil from one of the world's most successful and secretive corporations. He uncovers persuasive evidence that Sony's biggest triumphs, from color TV to CDs, and most calamitous failures, like the Betamax debacle and the vexed takeover of Columbia Pictures, stem from the web of intense relationships that have always characterized its top ranks. Nathan traces this emotional web as no other writer has or could, by drawing on his unmatched expertise in Japanese culture and his unique, unlimited access to Sony's inner sanctum. With a novelist's skill - honed by translating the works of Yukio Mishima and Kenzaburo Oe - Nathan etches incisive portraits of the company's famously enigmatic cofounder, Akio Morita; its patrician, autocratic CEO, Norio Ohga; and its edgy new leader, Nobuyuki Idei, who already has brought wrenching changes to Sony. Nathan's exploration of the Sony empire also reveals how it invented color TV as we know it and used bold marketing techniques to best the inferior yet dominant American competition; why Sony ignored the conventional wisdom of the time to enter a groundbreaking partnership with archrival Philips to perfect the CD; how Sony manages to prosper despite Japan's economic malaise; and what innovations and strategies it plans for the new century. With authority and wit, Nathan dispels the myths that surround Sony and crafts unparalleled corporate drama. Sony: The Private Life is at once an engrossing chronicle of astounding entrepreneurship and a poignant account of loyalty's consequences.
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Detalles
- Librería
- The Old Book Shop of Bordentown (ABNJ)
(US)
- Inventario del vendedor #
- E28876
- Título
- Sony: The Private Life
- Autor
- John Nathan
- Formato/Encuadernación
- Tapa dura
- Estado del libro
- Usado - Aceptable
- Estado de la sobrecubierta
- fine
- Cantidad disponible
- 1
- Edición
- First edition
- ISBN 10
- 0395893275
- ISBN 13
- 9780395893272
- Editorial
- Houghton Mifflin
- Lugar de publicación
- Boston
- Fecha de publicación
- 1999
- Palabras clave
- business, japan, japanese, industry, electronics, walkman,
Términos de venta
The Old Book Shop of Bordentown (ABNJ)
TRACKING AND INSURANCE AT OPTION OF BUYER. ON UNINSURED ITEMS, OUR RESPONSIBILITY ENDS WITH PROOF OF SHIPPING---NO EXCEPTIONS! Books are returnable if misdescribed; we must be notified within 48 hours of receipt if making a return. We conform to accepted ABAA grading. "First edition" means "first printing" unless noted; if it doesn't say it has a jacket then it doesn't; faults such as ownership signatures, price clipping, etc. will be noted in the listing. Member ABAA, ILAB, ABNJ.
Sobre el vendedor
The Old Book Shop of Bordentown (ABNJ)
Sobre The Old Book Shop of Bordentown (ABNJ)
Glosario
Algunos términos que podrían usarse en esta descripción incluyen:
- Fine
- A book in fine condition exhibits no flaws. A fine condition book closely approaches As New condition, but may lack the...
- First Edition
- In book collecting, the first edition is the earliest published form of a book. A book may have more than one first edition in...