Boston: Houghton Mifflin Company, 1999. First Edition . Hardcover. Very Good/Very Good. 8vo - over 7¾" - 9¾" tall. xvi, 347 pp. Previous owner bookplate on front pastedown. The jacket has light rubbing to the corners. The history of, and emotional realtionships at the top of, SONY Corporation.

Sinopsis

From its inauspicious beginnings amid Tokyo's bomb-scarred ruins to its role as the world's chief purveyor of electronics and mass culture, Sony's story is one of the signal fables of our age. In SONY: THE PRIVATE LIFE, John Nathan, a preeminent expert on Japanese culture, dissects this fable, pulling the veil from one of the world's most successful and secretive corporations. He uncovers persuasive evidence that Sony's biggest triumphs, from color TV to CDs, and most calamitous failures, like the Betamax debacle and the vexed takeover of Columbia Pictures, stem from the web of intense relationships that have always characterized its top ranks. Nathan traces this emotional web as no other writer has or could, by drawing on his unmatched expertise in Japanese culture and his unique, unlimited access to Sony's inner sanctum. With a novelist's skill - honed by translating the works of Yukio Mishima and Kenzaburo Oe - Nathan etches incisive portraits of the company's famously enigmatic cofounder, Akio Morita; its patrician, autocratic CEO, Norio Ohga; and its edgy new leader, Nobuyuki Idei, who already has brought wrenching changes to Sony. Nathan's exploration of the Sony empire also reveals how it invented color TV as we know it and used bold marketing techniques to best the inferior yet dominant American competition; why Sony ignored the conventional wisdom of the time to enter a groundbreaking partnership with archrival Philips to perfect the CD; how Sony manages to prosper despite Japan's economic malaise; and what innovations and strategies it plans for the new century. With authority and wit, Nathan dispels the myths that surround Sony and crafts unparalleled corporate drama. Sony: The Private Life is at once an engrossing chronicle of astounding entrepreneurship and a poignant account of loyalty's consequences.

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Detalles

Librería: Persephone's Books (US)
Inventario del vendedor #: 009055
Título: SONY: The Private Life
Autor: Nathan, John
Formato/Encuadernación: Tapa dura
Estado del libro: Usado - Muy bueno
Estado de la sobrecubierta: Very Good
Cantidad disponible: 1
Edición: First Edition
ISBN 10: 0395893275
ISBN 13: 9780395893272
Editorial: Houghton Mifflin Company
Lugar de publicación: Boston
Fecha de publicación: 1999
Tamaño: 8vo - over 7¾" - 9&f
Palabras clave: Business - Japan

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Rubbing: Abrasion or wear to the surface. Usually used in reference to a book's boards or dust-jacket.
Jacket: Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
First Edition: In book collecting, the first edition is the earliest published form of a book. A book may have more than one first edition in...
Bookplate: Highly sought after by some collectors, a book plate is an inscribed or decorative device that identifies the owner, or former...

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