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Sony: A Private Life
de Nathan, John
- Nuevo
- Estado
- Nuevo
- ISBN 10
- 0618126945
- ISBN 13
- 9780618126941
- Librería
-
Victoria, British Columbia, Canada
72 copias disponibles en esta librería
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Sobre este artículo
Mariner Books. New. Special order direct from the distributor
Sinopsis
From its inauspicious beginnings amid Tokyo's bomb-scarred ruins to its role as the world's chief purveyor of electronics and mass culture, Sony's story is one of the signal fables of our age. In SONY: THE PRIVATE LIFE, John Nathan, a preeminent expert on Japanese culture, dissects this fable, pulling the veil from one of the world's most successful and secretive corporations. He uncovers persuasive evidence that Sony's biggest triumphs, from color TV to CDs, and most calamitous failures, like the Betamax debacle and the vexed takeover of Columbia Pictures, stem from the web of intense relationships that have always characterized its top ranks. Nathan traces this emotional web as no other writer has or could, by drawing on his unmatched expertise in Japanese culture and his unique, unlimited access to Sony's inner sanctum. With a novelist's skill - honed by translating the works of Yukio Mishima and Kenzaburo Oe - Nathan etches incisive portraits of the company's famously enigmatic cofounder, Akio Morita; its patrician, autocratic CEO, Norio Ohga; and its edgy new leader, Nobuyuki Idei, who already has brought wrenching changes to Sony. Nathan's exploration of the Sony empire also reveals how it invented color TV as we know it and used bold marketing techniques to best the inferior yet dominant American competition; why Sony ignored the conventional wisdom of the time to enter a groundbreaking partnership with archrival Philips to perfect the CD; how Sony manages to prosper despite Japan's economic malaise; and what innovations and strategies it plans for the new century. With authority and wit, Nathan dispels the myths that surround Sony and crafts unparalleled corporate drama. Sony: The Private Life is at once an engrossing chronicle of astounding entrepreneurship and a poignant account of loyalty's consequences.
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Detalles
- Librería
- Russell Books Ltd
(CA)
- Inventario del vendedor #
- ING9780618126941
- Título
- Sony: A Private Life
- Autor
- Nathan, John
- Estado del libro
- Nuevo
- Cantidad disponible
- 72
- Encuadernación
- Tapa blanda
- ISBN 10
- 0618126945
- ISBN 13
- 9780618126941
- Editorial
- Mariner Books
- Lugar de publicación
- Boston
- Primera fecha de publicación de esta edición
- April 5, 2001
Términos de venta
Russell Books Ltd
For further information - (250) 361-4447 (GST applied to all Canadian orders). Shipping prices are based on books weighing 2.2 LB, or 1 KG. Canadian and U.S. orders sent with Automated Package Tracking and delivery confirmation, where available. If your book order is heavy or over-sized, we may contact you regarding any extra shipping costs.
Sobre el vendedor
Russell Books Ltd
Miembro de Biblio desde 2006
Victoria, British Columbia
Sobre Russell Books Ltd
Family owned and operated since 1961. Located in Downtown Victoria selling new, used, and remainder titles in all categories. We also have an extensive selection of Journals, cards and calendars.
Glosario
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- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
