Target, Prime Time: Advocacy Groups and the Struggle Over Entertainment Television

New York: Oxford University Press, 1989. First edition. First printing [stated]. Hardcover. Very good condition/very good. xiii, 272 pages. Illustrations. Notes. Index. Kathryn C. Montgomery is Professor in the Public Communication Division, School of Communication, at American University, where she directs the Project on Youth, Media, and Democracy. As founder of the Center for Media Education, she led a coalition of advocacy groups in a series of successful media policy campaigns on behalf of children and youth. Based on over six years of research in Hollywood, New York, and Washington--including interviews with network executives, producers, writers, advocacy group leaders, and government officials--Target: Prime Time exposes the inner workings of network television as no other book before. It shows how behind-the-scenes struggles profoundly affect the stream of images, messages, and values that enter people's homes every night, and it raises critical questions about the role of the electronic media in American society.