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Ten Deadly Marketing Sins: Signs and Solutions
de Kotler, Philip
- Usado
- Muy bueno
- Tapa dura
- Estado
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- ISBN 10
- 0471650226
- ISBN 13
- 9780471650225
- Librería
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GORING BY SEA, West Sussex, United Kingdom
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Sobre este artículo
Hardback. Very Good.
Sinopsis
Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they're glaring deficiencies that prevent companies from succeeding in the marketplace. In Ten Deadly Marketing Sins, Kotler covers each sin in-depth in its own chapter and offers practical, proven guidance for reversing them. Marketers will learn how to stay market-focused and customer-driven, fully understand their customers, keep track of the competition, manage relationships with stakeholders, find new opportunities, develop effective marketing plans, strengthen product and service policies, build brands, get organized, and use technology to the fullest. Covering crucial topics every marketer must understand, Ten Deadly Marketing Sins is a must-have for anyone who want to remain competitive in an increasingly challenging marketplace. Packed with the kind of marketing wisdom only Kotler can provide, this is an indispensable resource for every company-and every marketer-who wants to develop better products, better marketing plans, and better customer relationships. Ten Deadly Marketing Sins is an unbeatable resource from the most respected thinker in modern marketing. Philip Kotler (Chicago, IL) is the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management and the author of 15 books, including Marketing Insights from A to Z (0-471-26867-4) and Lateral Marketing (0-471-45516-4), both published by Wiley.
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Detalles
- Librería
- World of Books Ltd
(GB)
- Inventario del vendedor #
- GOR001379808
- Título
- Ten Deadly Marketing Sins: Signs and Solutions
- Autor
- Kotler, Philip
- Formato/Encuadernación
- Hardback
- Estado del libro
- Usado - Muy bueno
- Cantidad disponible
- 1
- Encuadernación
- Tapa dura
- ISBN 10
- 0471650226
- ISBN 13
- 9780471650225
- Editorial
- Wiley
- Lugar de publicación
- Hoboken, N.j
- Primera fecha de publicación de esta edición
- April 2, 2004
Términos de venta
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World of Books Ltd
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GORING BY SEA, West Sussex
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- Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused.
- Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media.
- Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we're helping charities increase revenue and reduce waste through re-commerce.
