Son -- those new U.S. Tires saved your life. Cog wheel traction means - safety. . . [The enclosed U.S. Tire jig-saw puzzle is presented with the compliments of. . . .]

[Naugatuck, CT] & Santa Monica, CA: U.S. Tires, Clifton & Marshall, Complete Car Service, Lincoln & Colorado, [ca. 1925]. Oblong 4to. 10.5 x 10 in. One colour lithograph 100-piece puzzle assembled and backed on board, shrunkwrap to preserve the pieces, with original printed souvenir mailing envelope, NF/VG copy. First edition of this nicely executed jigsaw puzzle automobile safety advertisement touting the 1920’s innovations by the U.S. Rubber Co. tires, with this one featuring “Cog Wheel Traction, and tempered rubber to ensure traction in rainy driving conditions. The puzzle depicts a boy and overturned wagon at an intersection underneath the bumper of a 1920’s sedan being admonished by a dapperly dressed driver. U.S. Rubber Co., one of the original 12 stocks listed on the Dow Jones, originally produced rubber gloves and rubber footwear, and by the 1920’s were producing automobile tires. They later purchased Gillette Safety Tire Co., and are now known as the Uniroyal brand. Clifton (1892-1957) began as chauffeur for the Venice, CA police department before World War I, and later owned a popular service station with Marshall (1894-1974) until the Great Depression, when he went to work as landscaper for a movie studio, while Marshall would become an automotive parts store owner. No copies located in Worldcat.