Transformational Sales: Making a Difference with Strategic Customers

Very Good Condition (SEE IMAGES), not sure its even been read - Only minor blip is that one of the further reading pages (at the rear of book) has a crease down it, but this of course dosen't affect the book content itself. Transformational Sales by the father of modern marketing Philip Kotler - Published by Springer in 2016 - Hardback - Book provides a road map for individuals and companies into an era of better human and business relations. Gives good examples case studies incl Vodafone with Amazon. Also looks into various management tools incl separating Strategic Customers from others. Looks at ways to advance sales with help towards developing a Joint Strategic Focus, provding examples such as Apple/iCar, Daimler/car2go systems, etc. Gives advice on streamlining or moving the business elsewhere incl a Amazon case study. Essential reading for any business person or management staff or student going into this area. 172 pages