Untold Millions: Positioning Your Business for the Gay and Lesbian Consumer Revolution de Lukenbill, Grant; Lukenbill, Grant - 1995-10-01

HarperCollins Publishers, 1995. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

HarperCollins Publishers. Used - Good. Used book that is in clean, average condition without any missing pages.

HarperBusiness, 1995. Remainder. Binding Tight, Pages Bright. Hardcover.

New York, NY: Harper Collins, 1995. A nice reading copy. Pages are clean and bright. Binding is tight. Book and jacket show some shelfwear. . First Edition, 1st printing. Hard Cover. Good +/Good +.

New York: HarperBusiness, 1995. Book. Fine. Hardcover. First Edition (stated).. First Printing of the First Edition (stated). A survey of the integration of gay and lesbian themes within business advertisements and market positionings, how to reach gay consumers and which products appeal to them, and related issues. Hardcover with dust jacket, contains glossy illustrations, charts, graphs, tables, appendices, notes, bibliography, index, 210pp. A very nice copy. Rare. Size: 8vo - over 7¾" - 9¾" tall.

New York: HarperBusiness/ A Division of HarperCollins Publishers, 1995. Hardcover. Very Good/Very Good. 8vo or 8° (Medium Octavo): 7¾" x 9¾" tall. 210 pp. From Publishers Weekly Lukenbill, former sales development manager for The Advocate who now has a cable TV show directed at gay consumers, is an expert on marketing to gays. He describes a revolution in marketing consumer products and a growing trend toward marketing to this niche, taking into account past advertising practices. He includes a synopsis of the demographic and marketing research compiled by the 1993 Yankelovick Partner's market study; he provides marketing techniques, giving samples of advertising campaigns and suggestions for special-target industries. His book is directed at corporate and business marketers. While unique in the field, the work at times takes an editorial tone, with little support given for many of the most overreaching statements. Recommended only for special business libraries.… Leer más

Harpercollins, 1995. Hardcover. Fine. Edition 1995. Ammareal gives back up to 15% of this item's net price to charity organizations.

hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.

Harpercollins, 1995-10-01. Hardcover. New. New. In shrink wrap. Looks like an interesting title!