Vaterland. Schultz’s Vaterland Geise. Die macht am Rhein. [Schultz’s Fatherland Soap trade card printer’s proof with vivid images of young girl in wooden shoes holding large bar of Fatherland Soap, and German soldier on watch above the Rhine with Castle in the background].

[Zanesville, OH & Detroit, MI: Schultz & Co., The Soap Boilers; Calvert Lithograph Co., ca. 1880]. Oblong 8vo. 6.4 x 4.25 in. Colour chromolithograph images, printed on thick paper stock, retaining borders, and register lines at margin, w/o text which would have been added later (slight edgewear), NF exemplar. Beautifully rendered printer’s proof for the famed pink laundry soap, which was touted to have been one of the best on the markets, and drawing upon the pride in German heritage. The Calvert Lithograph Company was founded in 1863 by Thomas Calvert, and by the 1870s had become one of the largest lithographers in the U.S., and later by the 1890s employing over 300 employees. In addition, they were very successful in printing many different iterations of advertising cards, trade cards, and labels for Schultz & Co. at the end of the 19th century.