Wake Me Up When the Data Is Over: How Organizations Use Stories to Drive Results
de Silverman, Lori L
- Usado
- good
- Tapa dura
- Estado
- Good /VG
- ISBN 10
- 0787982709
- ISBN 13
- 9780787982706
- Librería
-
Sylva, North Carolina, United States
Formas de pago aceptadas
Sobre este artículo
Sinopsis
This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands' End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have. No abstract theories or platitudes are conveyed here. The book spells out how Kevin Roberts, CEO worldwide of Saatchi & Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. It also shows how Erik Shaw, president and CEO of FivePoint Federal Credit Union, overcame resistance to an organizational name change, resulting in membership growth exceeding the national average.
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Detalles
- Librería
- City Lights Bookstore (US)
- Inventario del vendedor #
- 0787982709-01
- Título
- Wake Me Up When the Data Is Over: How Organizations Use Stories to Drive Results
- Autor
- Silverman, Lori L
- Formato/Encuadernación
- Tapa dura
- Estado del libro
- Usado - Good
- Estado de la sobrecubierta
- VG
- ISBN 10
- 0787982709
- ISBN 13
- 9780787982706
- Editorial
- JOSSEY-BASS INC
- Lugar de publicación
- Somerset, Nj, U.s.a.
- Fecha de publicación
- 2006
Términos de venta
City Lights Bookstore
We accept Visa, Mastercard, Discover and American Express bank cards plus PayPal, money orders or checks in U.S. funds. Libraries invoiced with a purchase order. North Carolina residents please add 7% sales tax or provide a tax exemption ID number. Expedited and international shipping charges will be quoted with confirmation of the order. Digital photo available of any book cover, simply call us (828-586-9499) or email. Dust jackets can be enclosed in a mylar cover for a fee of $3.98 per volume.