What She's Not Telling You: Why Women Hide the Whole Truth and What Markete rs Can Do About It

Just Ask a Woman, 2009. Very Good. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Discover the remarkable Whole Truths that can help you trump your competito rs in today's hard-fought female market. Once you know What She's Not Telli ng You, you will never listen the same way again. Have you ever rejoiced as women raved about your product in research only t o discover months and millions of lost dollars later that they've all chang ed their minds? Ever wonder why even successful fashion retailers misfire w ith women over 40? Or if moms are really as ''squeaky green'' as they claim to be? If women say they're tired of seeing supermodels in ads, do they me an it? (Would you even know it if they didn't?) Get ready to hear the whole truth about the Half Truths that can undermine your best-laid plans with women. For the past decade as partners in the pow erhouse consultancy Just Ask a Woman, Mary Lou Quinlan, Jen Drexler, and Tr acy Chapman have been changing the way marketers listen to women. Inside th is book they share their best Power Listening strategies, honed during thei r groundbreaking work on behalf of global leaders in dozens of industries. They will save you from wasted research and marketing mistakes before it's millions of dollars too late. In this provocative, tell-all book, you will learn how to detect women's hi dden Half Truths and to dig deeper to the Whole Truths that drive brand lea dership, relevance, and growth. Inside you'll find The five key motivators that drive women s Half Truths and how to overcome them Compelling cases of Whole Truth mark.