You - At Twenty, College Humor Magazine Promotional Book

Chicago: College Humor, 1927. 1st Edition. Hardcover. Good. Very unique and interesting promotional book sent by College Humor magazine to advertisers and agencies in 1927 promoting the magazine, which was first published in 1920. This book was owned by Charles Wadsworth Camp, perhaps most well known as the father of Madeleine L'Engle, but an author in his own right. Laid in is a typed form letter from the advertising director, which was once mounted to the first blank page, asking the recipient (agencies) what would they give today to talk to themselves at twenty. It goes on to explain the appeal of the magazine to college youth of the time, and extol their great buying power and influence. The letter is signed by a very important individual, H. N. Swanson, first editor of the magazine and agent of F. Scott Fitzgerald and others. He writes a short note to camp at the bottom of the letter asking if he might send in something new. The book itself contains snippets of stories, art, and other works published in the magazine in its first several years, along wth short biographies of contributers which include Fitzgerald, Cornell Woolrich, Cyril Hume, John Held Jr., and many others. There is a list of the "new story-tellers," towards the back, which is where Camp is named. Also contains tips on how to market to youth, advertisements, and list of dealers currently selling the magazine. Good condition with wear and rubbing to edges of pictorial boards. Corners worn through, as well as a small portion of the lower rear cover. Internally clean and sound with some scuffing and wrinkling to pastedowns. Really an incredible piece of advertising, literary, and magazine history with great association.