Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich
de Jason Zweig
- Usado
- Tapa dura
- Estado
- 7.5 Bulk HB Standard
- ISBN 10
- 141657347X
- ISBN 13
- 9781416573470
- Librería
-
Peoria, Illinois, United States
Formas de pago aceptadas
Sobre este artículo
Simon & Schuster, January 2007. Hardcover . 7.5 Bulk HB Standard.
Sinopsis
What happens inside our brains when we think about money? Quite a lot, actually, and some of it isn't good for our financial health. In Your Money and Your Brain, Jason Zweig explains why smart people make stupid financial decisions -- and what they can do to avoid these mistakes. Zweig, a veteran financial journalist, draws on the latest research in neuroeconomics, a fascinating new discipline that combines psychology, neuroscience, and economics to better understand financial decision making. He shows why we often misunderstand risk and why we tend to be overconfident about our investment decisions. Your Money and Your Brain offers some radical new insights into investing and shows investors how to take control of the battlefield between reason and emotion. Your Money and Your Brain is as entertaining as it is enlightening. In the course of his research, Zweig visited leading neuroscience laboratories and subjected himself to numerous experiments. He blends anecdotes from these experiences with stories about investing mistakes, including confessions of stupidity from some highly successful people. Then he draws lessons and offers original practical steps that investors can take to make wiser decisions. Anyone who has ever looked back on a financial decision and said, "How could I have been so stupid?" will benefit from reading this book.
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Detalles
- Librería
- The Book Nook
(US)
- Inventario del vendedor #
- 841915
- Título
- Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich
- Autor
- Jason Zweig
- Formato/Encuadernación
- Tapa dura
- Estado del libro
- Usado - 7.5 Bulk HB Standard
- Cantidad disponible
- 1
- ISBN 10
- 141657347X
- ISBN 13
- 9781416573470
- Editorial
- Simon & Schuster
- Fecha de publicación
- January 2007
Términos de venta
The Book Nook
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Sobre el vendedor
The Book Nook
Miembro de Biblio desde 2018
Peoria, Illinois
Sobre The Book Nook
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