Brand Vision
de Taylor, David
David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth. Designed in a highly practical format, brandvision shows how to lead your team on a step-by-step 'visioning journey' that builds engagement, energy and alignment. Powerful tips, tools and tricks help you start applying the principles to your business today: Searching for true insight: creating a springboard for visioning by using different 'insight catalysts' that cover consumers, markets and competition The visioning journey: creating a compelling brand purpose, a big idea and a rallying call; combining product 'sausage' and emotional 'sizzle' Test-driving the vision: bringing the vision to life by ...
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Brand Vision: How to Energize Your Team to Drive Business Growth
de David Taylor
- Estado
- Usado - Very Good
- Encuadernación
- Hardback
- ISBN
- 9780470028353
- Cantidad disponible
- 1
- Librería
-
GORING BY SEA, West Sussex, GBR
- Precio
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EUR 2.61
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Hardback. Very Good. Precio
EUR 2.61
Brand Vision: How to Energize Your Team to Drive Business Growth
de Taylor, David
- Estado
- New
- Published
- 2007-01-16
- Encuadernación
- Hardcover
- ISBN
- 9780470028353
- Cantidad disponible
- 1
- Librería
-
San Diego, California, USA
- Precio
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EUR 81.49
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Descripción:
Wiley, 2007-01-16. Hardcover. New. New. In shrink wrap. Looks like an interesting title! Precio
EUR 81.49
Brand Vision: How to Energize Your Team to Drive Business Growth
de David Taylor
- Estado
- New
- Encuadernación
- Hardback
- ISBN
- 9780470028353
- Cantidad disponible
- 1
- Librería
-
Southport, Merseyside, GBR
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EUR 30.63
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Descripción:
Hardback. New. David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth. Precio
EUR 30.63
Brand Vision: How to Energize Your Team to Drive Business Growth
de Taylor, David
- Estado
- Usado - Good
- Encuadernación
- Hardcover
- ISBN
- 9780470028353
- Cantidad disponible
- 1
- Librería
-
Newport Coast, California, USA
- Precio
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EUR 45.43
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Descripción:
hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book. Precio
EUR 45.43
Brand Vision � How to Energize Your Team to Drive Business Growth
de David Taylor
- Estado
- New
- Published
- 2007
- Encuadernación
- Hardcover
- ISBN
- 9780470028353
- Cantidad disponible
- 1
- Librería
-
Exeter, Devon, GBR
- Precio
-
EUR 35.43
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Descripción:
John Wiley & Sons Inc, 2007. Hardcover. New. 1st edition. 284 pages. 9.50x7.50x1.00 inches. Precio
EUR 35.43