Head in the Game: The Mental Engineering of the World's Greatest Athletes Tapa blanda - 2017

Despite already being at the top of the gene pool, athletes can actually become better. But the next frontier for sports training doesn't rest with the body--it's in the mind. Steph Curry, Kerri Walsh Jennings, Russell Wilson, and dozens of other elite athletes are hooking their brains to computers and using cutting-edge technology to measure every aspect of their performance. The results are "life-changing."

In Head in the Game, Brandon Sneed takes us on a mesmerizing tour of this new frontier in performance enhancement and the dynamic people at its forefront: from the director of high performance at Red Bull to the former Nike executive who began his own cognitive engineering company; the drug addict who built sensory deprivation chambers that are now in high demand by top athletes to paradigm-shattering neuroscientists and many more.

Sneed reveals how mental engineering is dramatically altering the gazillion-dollar and ever-expanding sports business, fans' perceptions, and how teams and owners analyze athletes. Head in the Game brings a new level of understanding to what is possible for our world's elite athletes--and all of us.