Inicio The Handbook of Online Marketing Research: Knowing Your Customer Using the Net de Joshua Grossnickle; Oliver Raskin; Oliver Raskin (Joint Author) (ISBN: 9780071361149)

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The Handbook of Online Marketing Research: Knowing Your Customer Using the Net Tapa dura - 2000 - 1st Edición

Name: The Handbook of Online Marketing Research : Knowing Your Customer Using the Net
Price: 9.46 USD
Availability: InStock
Author: Oliver Raskin; Joshua Grossnickle
ISBN: 9780071361149

de Joshua Grossnickle; Oliver Raskin; Oliver Raskin (Joint Author)

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Información de la editorial

Examines the techniques and trends used to conduct online research, including how to leverage existing sources, online chat-based sessions, email feedback, online focus groups, and more. This book also demonstrates how both large and small companies can take proven traditional market research techniques and adapt them to the Web.

Primera línea

The research process is a structured approach that helps ensure all your efforts result in useful, actionable information.

Detalles

Título The Handbook of Online Marketing Research: Knowing Your Customer Using the Net
Autor Joshua Grossnickle; Oliver Raskin; Oliver Raskin (Joint Author)
Encuadernación Tapa dura
Número de edición 1st
Edición 1
Páginas 433
Volúmenes 1
Idioma ENG
Editorial McGraw-Hill Companies, Blacklick, Ohio, U.S.A.
Fecha de publicación September 11, 2000
Ilustrado Sí
ISBN 9780071361149 / 0071361146
Peso 1.8 libras (0.82 kg)
Dimensiones 9.31 x 6.34 x 1.52 pulgadas (23.65 x 16.10 x 3.86 cm)
Library of Congress subjects Internet, Marketing research - Data processing
Número de catálogo de la Librería del Congreso de EEUU 00060940
Dewey Decimal Code 658.83