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Brand Warfare: 10 Rules for Building the Killer Brand: 10 Rules for Building the
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Brand Warfare: 10 Rules for Building the Killer Brand: 10 Rules for Building the Killer Brand Tapa blanda - 2002 - 1st Edición

de David D'Alessandro


Información de la editorial

NOW IN PAPERBACK!

The BusinessWeek, Wall Street Journal, and New York Times business bestseller

"With its engaging voice and pullno-punches tone, this book stands out from the marketing crowd."??Harvard Business Review

"D'Alessandro's book is witty, irreverent, and intensely practical. It is more than a book about brands, and contains many sound lessons for strategy and the role of leaders."??Michael E. Porter, Harvard Business School

"Practical, psychologically astute, and clearly written, this book has much to offer business folk of all stripes."??Publishers Weekly

Primera línea

James Carville, Bill Clinton's brilliant political strategist in the watershed election of 1992, famously kept the campaign on track by scratching three little words on a dry-erase board near his desk: "The economy, stupid."

Detalles

  • Título Brand Warfare: 10 Rules for Building the Killer Brand: 10 Rules for Building the Killer Brand
  • Autor David D'Alessandro
  • Encuadernación Tapa blanda
  • Número de edición 1st
  • Edición 1
  • Páginas 240
  • Volúmenes 1
  • Idioma ENG
  • Editorial McGraw-Hill Companies, NY
  • Fecha de publicación August 23, 2002
  • ISBN 9780071398503 / 0071398503
  • Peso 0.63 libras (0.29 kg)
  • Dimensiones 9 x 6 x 0.51 pulgadas (22.86 x 15.24 x 1.30 cm)
  • Número de catálogo de la Librería del Congreso de EEUU 2001268628
  • Dewey Decimal Code 658.8

Acerca del autor

David F. D'Alessandro is CEO of John Hancock Financial Services, a Fortune 500 company. The youngest CEO in the company's history, D'Alessandro spearheaded John Hancock's appearance on The New York Times list as one of the top 100 brands of the twentieth century.

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