A Technique for Producing Ideas Tapa blanda - 2003 - 1st Edición
de James Young
Primera línea
HASH(0x11139570)
Descripción de contraportada
A step-by-step technique for sparking breakthrough creativity in advertising--or "any" field
Since its publication in 1965, "A Technique for Producing Ideas" has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process.
"James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal."
--William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.
Detalles
- Título A Technique for Producing Ideas
- Autor James Young
- Encuadernación Tapa blanda
- Número de edición 1st
- Edición 1
- Páginas 64
- Volúmenes 1
- Idioma ENG
- Editorial McGraw-Hill Companies
- Fecha de publicación 2003-02-11
- Features Bibliography
- ISBN 9780071410946 / 0071410945
- Peso 0.17 libras (0.08 kg)
- Dimensiones 7.16 x 5.04 x 0.19 pulgadas (18.19 x 12.80 x 0.48 cm)
- Library of Congress subjects Thought and thinking
- Número de catálogo de la Librería del Congreso de EEUU 2005297213
- Dewey Decimal Code 153.42
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A Technique for Producing Ideas (Advertising Age Classics Library)
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A Technique for Producing Ideas (Advertising Age Classics Library)
de James Webb Young
- Usado
- Tapa blanda
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- Used:Good
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- 1
- Encuadernación
- Paperback
- ISBN 10 / ISBN 13
- 9780071410946 / 0071410945
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