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The Underdog Advantage Using the Power of Insurgent Strategy to Put Your
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The Underdog Advantage Using the Power of Insurgent Strategy to Put Your Business on Top Tapa dura - 2004 - 1st Edición

de David Morey; Miller, Scott; David Morey ; Scott Miller

Información de la editorial

How insurgents rule markets today, and how your business can join the revolution

After over 25 years of working with top companies, David Morey and Scott Miller have found that the largest corporations are at their best when they act small--not as an arrogant incumbent, but a hungry insurgent. "The Underdog Advantage" analyzes the success of this model and shows how even great companies often stray from the insurgent path--and end up paying the consequences.

A battlefield manual for business leaders of every stripe, "The Underdog Advantage" uses fascinating and instructive case studies to explore insurgency principles and show you how to: Instill and maintain an underdog attitude and move faster, think smarter, and welcome change as an opportunity Develop hyperaggressive marketing, communications, and competitive strategies Create a down-and-dirty culture of insurgency and foster a winning attitude among all staff members

Primera línea

For 20-some years, we've been teaching our clients to develop business and marketing strategies based on the political campaign model.

Detalles

  • Título The Underdog Advantage Using the Power of Insurgent Strategy to Put Your Business on Top
  • Autor David Morey; Miller, Scott; David Morey ; Scott Miller
  • Encuadernación Tapa dura
  • Número de edición 1st
  • Edición 1
  • Páginas 288
  • Idioma ENG
  • Editorial McGraw-Hill, New York
  • Fecha de publicación June 18, 2004
  • ISBN 9780071439190

Acerca del autor

David Morey is founder, president, and CEO of DMG, a leading strategic communications consultancy whose clients have included political and corporate leaders around the world. He lives in Washington, DC.

Scott Miller Scott Miller is founder of the Sawyer-Miller Group and Core Strategy Group and a renown political and corporate strategist. He lives in Atlanta.
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The Underdog Advantage: Using the Power of Insurgent Strategy to Put Your Business on Top

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The Underdog Advantage: Using the Power of Insurgent Strategy to Put Your Business on Top

de Morey, David; Miller, Scott; Morey , David; Miller , Scott

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The Underdog Advantage : Using the Power of Insurgent Strategy to Put Your Business on Top

The Underdog Advantage : Using the Power of Insurgent Strategy to Put Your Business on Top

de David Morey; Scott Miller

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McGraw-Hill Companies, The, 2004. Hardcover. Very Good. Disclaimer:A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. The dust jacket is missing. At ThriftBooks, our motto is: Read More, Spend Less.
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The Underdog Advantage: Using the Power of Insurgent Strategy to Put Your Business on Top

The Underdog Advantage: Using the Power of Insurgent Strategy to Put Your Business on Top

de Morey, David; Miller, Scott

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Hardcover
ISBN 10 / ISBN 13
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ThriftBooks
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McGraw-Hill Companies, 2004. Hardcover. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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The Underdog Advantage : Using the Power of Insurgent Strategy to Put Your Business on Top
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The Underdog Advantage : Using the Power of Insurgent Strategy to Put Your Business on Top

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The Underdog Advantage : Using the Power of Insurgent Strategy to Put Your Business on Top
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The Underdog Advantage : Using the Power of Insurgent Strategy to Put Your Business on Top

de Miller, Scott, Morey, David

  • Usado
Estado
Used - Good
ISBN 10 / ISBN 13
9780071439190 / 0071439196
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McGraw-Hill Companies, The. Used - Good. Used book that is in clean, average condition without any missing pages.
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The Underdog Advantage : Using the Power of Insurgent Strategy to Put Your Business on Top
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The Underdog Advantage : Using the Power of Insurgent Strategy to Put Your Business on Top

de Miller, Scott, Morey, David

  • Usado
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Used - Like New
ISBN 10 / ISBN 13
9780071439190 / 0071439196
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Better World Books
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The Underdog Advantage: Using the Power of Insurgent Strategy to Put Your Business on Top
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The Underdog Advantage: Using the Power of Insurgent Strategy to Put Your Business on Top

de David Morey; Scott Miller; David Morey ; Scott Miller

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The Underdog Advantage: Using the Power of Insurgent Strategy to Put Your Business on Top

de Add Morey, David

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The Underdog Advantage

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