The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance Tapa dura - 2014 - 1st Edición

Información de la editorial

What do Toyota, Apple, and Zappos have in common?
CUSTOMER-CENTRIC CULTURE

And now, with this research-based method, you can replicate their success with your business

Based on more than 60 studies and the authors' three-year proprietary research project with more than 100 companies, The Customer Culture Imperative demonstrates that organizations exhibiting a strong "customer-centric culture" do, in fact, produce superior business performance. It provides diagnostic tools and a roadmap for effective implementation, designed to make cultural change concrete and actionable in any organization.

Dr. Linden R. Brown is chairman and co-founder of MarketCulture Strategies Inc.
Christopher Brown is the former marketing director for Hewlett-Packard for the South Pacific and is presently a Silicon Valley-based sales and marketing consultant.

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