Descripción:
McGraw-Hill/Irwin. Used - Very Good. Very Good condition. 9th edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner’s name, short gifter’s inscription or light stamp.
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New Products Management Tapa dura - 2007
de Merle C. Crawford; Anthony Di Benedetto
Información de la editorial
Detalles
- Título New Products Management
- Autor Merle C. Crawford; Anthony Di Benedetto
- Encuadernación Tapa dura
- Edición 9 edition
- Páginas 558
- Volúmenes 1
- Idioma ENG
- Editorial Irwin/McGraw-Hill, Burr Ridge, Illinois, U.S.A.
- Fecha de publicación October 22, 2007
- Ilustrado Sí
- ISBN 9780073529882 / 0073529885
- Peso 2.25 libras (1.02 kg)
- Dimensiones 9.38 x 7.34 x 1.01 pulgadas (23.83 x 18.64 x 2.57 cm)
- Library of Congress subjects New products - Management
- Número de catálogo de la Librería del Congreso de EEUU 2007036476
- Dewey Decimal Code 658.575
Índice
Ch. 1 The menu 5Ch. 2 The new products process 23Ch. 3 Opportunity identification and selection : strategic planning for new products 52Ch. 4 Preparation and alternatives 81Ch. 5 Problem-based ideation : finding and solving customers' problems 102Ch. 6 Analytical attribute approaches : introduction and perceptual mapping 125Ch. 7 Analytical attribute approaches : trade-off analysis and qualitative techniques 142Ch. 8 The concept evaluation system 165Ch. 9 Concept testing 185Ch. 10 The full screen 211Ch. 11 Sales forecasting and financial analysis 230Ch. 12 Product protocol 256Ch. 13 Design 281Ch. 14 Development team management 303Ch. 15 Product use testing 332Ch. 16 Strategic launch planning 360Ch. 17 Implementation of the strategic plan 393Ch. 18 Market testing 414Ch. 19 Launch management 443Ch. 20 Public policy issues 465
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McGraw-Hill Higher Education, 2007. Hardcover. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
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McGraw-Hill Higher Education, 2007. Hardcover. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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New Products Management
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New Products Management
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McGraw-Hill Education, 2007-10-22. 9. hardcover. Used: Good.
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New Products Management
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McGraw-Hill/Irwin, 2007-10-22. Hardcover. Good. This listing is for (New Products Management). This edition is very similar to ISBN 0073404802 which is the most current updated edition. Please be sure to buy the earlier and much cheaper edition for your class and SAVE MONEY on your textbook expenses! We personally guarantee that you can use this edition for your class. If for some reason you're unhappy with any of our textbooks products, you are welcome to return the book back to us within 14 days of delivery for a full refund.
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Mc Graw Hill. Softcover. Brand New. “International Edition” - ISBN number and front cover may be different in rare cases but CONTENTS are same as the US edition. No shipping to PO BOX, APO, FPO addresses. Kindly provide day time phone number in order to ensure smooth delivery. Printed in black & white in English language. Territorial restrictions may be printed on the book. We may ship from Asian regions for inventory purpose. 100% Customer satisfaction guaranteed!" We use Fast Shipping via DHL/FEDEX/UPS
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Mcgraw Hill. Softcover. Brand New. “International Edition” - ISBN number and front cover may be different in rare cases but CONTENTS are same as the US edition. No shipping to PO BOX, APO, FPO addresses. Kindly provide day time phone number in order to ensure smooth delivery. Printed in black & white in English language. Territorial restrictions may be printed on the book. We may ship from Asian regions for inventory purpose. 100% Customer satisfaction guaranteed!" We use Fast Shipping via DHL/FEDEX/UPS
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hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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