Inicio The Essential Guide to Web Strategy for Entrepreneurs [With CDROM] de Thomas Bergman; Stephen Garrison (ISBN: 9780130621115)

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The Essential Guide to Web Strategy for Entrepreneurs [With CDROM] Tapa blanda - 2001

Name: The Essential Guide to Web Strategy for Entrepreneurs
Price: 24.07 USD
Availability: InStock
Author: Thomas P Bergman Stephen M. Garrison
ISBN: 9780130621115

de Thomas Bergman; Stephen Garrison

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Información de la editorial

Finally, there's a hype-free, business-focused guide to Web strategy for every entrepreneur. Tom Bergman and Stephan Garrison present intelligent, implementable strategies for extending business' reach, at minimal costs. From start to finish, the focus is on realism -- and on profit. Drawing upon the experiences of real companies, Bergman and Garrison demonstrate how to formulate strategies using existing assets. Coverage includes every aspect of Web strategy, including choosing a Web host, creating content, evaluating Web designs, securing your site, handling transactions, and much more. The book also includes detailed coverage of marketing, organized around the four dimensions that drive any business: price, place, product and promotion. The authors also provide an easy-to-understand glossary of key Web terms.

Detalles

Título The Essential Guide to Web Strategy for Entrepreneurs [With CDROM]
Autor Thomas Bergman; Stephen Garrison
Encuadernación Tapa blanda
Edición 1st
Páginas 350
Volúmenes 1
Idioma ENG
Editorial Prentice Hall, ^^ in Stock: we Ship at Once fr. IL USA;
Fecha de publicación September 7, 2001
Ilustrado Sí
ISBN 9780130621115 / 0130621110
Peso 1.34 libras (0.61 kg)
Dimensiones 9.22 x 7 x 1 pulgadas (23.42 x 17.78 x 2.54 cm)
Library of Congress subjects Electronic commerce
Número de catálogo de la Librería del Congreso de EEUU 2001036059
Dewey Decimal Code 658.814

Acerca del autor

DR. THOMAS P. BERGMAN is Associate Professor, Management Department, College of Business Administration at the University of Central Oklahoma, where he currently teaches Internet-based business strategy and consulting. An engineer and CPA, he holds a Ph.D. from the University of Oklahoma. He previously worked for Arthur Andersen & Co. as an auditor. Bergman co-authored The Business Student Writer's Manual and Guide to the Internet (Prentice Hall) with Stephen M. Garrison.

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