E-business (R)evolution, The Tapa blanda - 1999 - 1st Edición

Información de la editorial

The complete e-business/e-commerce handbook for every decision-maker The E-Business (R)evolution is a complete handbook and briefing for every entrepreneur and executive making e-business plans. Start by understanding the six phases of e-business, from Hello, Im Online, Too through One World -- One Computer. Discover where you fit today -- and where you should be. Build the case for e-business and e-commerce; then learn how to choose the right technologies, avoid the legal (and other) pitfalls of e-business; and much more. Coverage includes: * Planning for e-business: back office systems, technology choices, ISPs, and architecture * Marketing that works: personalization, content, affiliates, localization, promotion, advertising, measurement, and more * Building sticky sites: how to attract and retain customers * Search engines, corporate portals, intelligent agents, and beyond * Internet-based shopping, procurement, and operations technologies - and their business implications * What you need to know about Web security Daniel Amor offers fresh insight into the significance of each new e-business technology, from Web application servers to XML, open source to Internet chat. He