Inicio Marketing: An Introduction, (SVE) Value Package (includes MyMarketingLab with E-Book Student Access for Marketing: An Introduction) (9th Edition) de Armstrong, Gary; Kotler, Philip (ISBN: 9780131360877)

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Marketing: An Introduction, (SVE) Value Package (includes MyMarketingLab with E-Book Student Access for Marketing: An Introduction) (9th Edition) Unknown - 2008 - 9th Edición

Name: Marketing: An Introduction, (SVE) Value Package (includes MyMarketingLab with E-Book Student Access for Marketing: An Introduction) (9th Edition)
Price: 124.70 USD
Availability: InStock
Author: Kotler, Philip, Armstrong, Gary
ISBN: 9780131360877

de Armstrong, Gary; Kotler, Philip

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Información de la editorial

This best-selling, brief introduction to marketing teaches students marketing using a customer value framework. The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and managing return on marketing, creating customer value, building and managing customer relationships, marketing accountability and return on investments, and direct and online marketing. For marketing professionals who believe customer valueis the driving force behind every marketing strategy.

Detalles

Título Marketing: An Introduction, (SVE) Value Package (includes MyMarketingLab with E-Book Student Access for Marketing: An Introduction) (9th Edition)
Autor Armstrong, Gary; Kotler, Philip
Encuadernación unknown
Número de edición 9th
Edición 9
Editorial Prentice Hall
Fecha de publicación 2008-08
ISBN 9780131360877