Strategic Management: A Competitive Advantage Approach, Concepts Plus Mylab Management with Pearson Etext -- Access Card Package Tapa dura - 2016

Fred R. and Forest R. David, a father-son team, have published more than 50 articles in journals such as Academy of Management Review, Academy of Management Executive, Journal of Applied Psychology, Long Range Planning, International Journal of Management, Journal of Business Strategy, and Advanced Management Journal. Fred and Forest's recent article titled "Mission Statement Theory and Practice: A Content Analysis and New Direction," published in the International Journal of Business, Marketing, and Decision Sciences, is changing the way organizations devise and use vision and mission statements.

Fred and Forest are coauthors of Strategic Management: Concepts and Cases--A Competitive Advantage Approach that has been on a two-year revision cycle since 1987 when the first edition was published. This text has been a leader in the field of strategic management for almost three decades, providing an applications, practitioner-approach to the discipline. More than 500 colleges and universities have used this textbook over the years. For seven editions of this book, Forest has been sole author of the Case Instructor's Resource Manual, having developed extensive teachers' notes (solutions) for all the cases. Forest is author of the Case MyLab and Chapter MyLab ancillaries, as well as the free Excel Student template found on the author's Web site. www.strategyclub.com

The authors actively assist businesses globally in doing strategic planning. They have written and published more than 100 strategic-management cases. They were invited keynote speakers in September 2015 in Monterrey, Mexico, at the "XXII Congreso Industrial," the largest Congress of Industrial Engineering in Latin America. They were also invited keynote speakers at the Pearson International Forum in Monterrey, Mexico, delivering a one-hour presentation to 80 Spanish-speaking, management professors.

With a Ph.D. in Management from the University of South Carolina, Fred is the TranSouth Professor of Strategic Planning at Francis Marion University in Florence, South Carolina. Forest has taught strategic-management courses at Mississippi State University, Campbell University, and Francis Marion University.