Services Marketing Tapa dura - 1996 - 3rd Edición

Name: SERVICES MARKETING
Price: 63.00 USD
Availability: InStock
Author: CHRISTOPHER H. LOVELOCK ,
ISBN: 9780134558417

de Christopher H. Lovelock

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Información de la editorial

Combining conceptual rigour with real-world examples and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for a broad range of service categories and industries. The book categorizes services, rather than just highlighting generic differences between goods and services and shows that different categories of services face distinctive marketing problems. It features coverage of many service industries. Services Marketing outlines strong conceptual frameworks and models in a user-friendly way, which is international in emphasis, for example international cases such as EuroDisney, Singapore Airlines, British Telecom, Lausanne Tourist Office, Federal Express Business Logistics Services, Air BP.

Detalles

Título Services Marketing
Autor Christopher H. Lovelock
Encuadernación Tapa dura
Número de edición 3rd
Edición 3
Páginas 600
Volúmenes 1
Idioma ENG
Editorial Prentice Hall, U.S.A.
Fecha de publicación 1996-01
ISBN 9780134558417 / 0134558413
Peso 2.43 libras (1.10 kg)
Dimensiones 9.58 x 7.35 x 1.45 pulgadas (24.33 x 18.67 x 3.68 cm)
Library of Congress subjects Service industries - Marketing, Professions - Marketing
Número de catálogo de la Librería del Congreso de EEUU 95050896
Dewey Decimal Code 658.8