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Googled: The End of the World as We Know It Tapa blanda - 2010
de Ken Auletta
Auletta provides the fullest account ever told of Google's rise, shares the secret of Google's success, and shows why the worlds of new and old media often communicate as if residents of different planets.
Resumen
"The fullest account yet of the rise of one of the most profitable, most powerful, and oddest businesses the world has ever seen."
-San Francisco Chronicle
Just eleven years old, Google has profoundly transformed the way we live and work-we've all been Googled. Esteemed media writer Ken Auletta uses the story of Google's rise to explore the future of media at large. This book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with industry legends, including Google founders Larry Page and Sergey Brin, Marc Andreessen, and media guru "Coach" Bill Campbell. Auletta's unmatched analysis, vivid details, and rich anecdotes illuminate how the Google wave grew, how it threatens to drown media institutions, and where it's taking us next.
-San Francisco Chronicle
Just eleven years old, Google has profoundly transformed the way we live and work-we've all been Googled. Esteemed media writer Ken Auletta uses the story of Google's rise to explore the future of media at large. This book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with industry legends, including Google founders Larry Page and Sergey Brin, Marc Andreessen, and media guru "Coach" Bill Campbell. Auletta's unmatched analysis, vivid details, and rich anecdotes illuminate how the Google wave grew, how it threatens to drown media institutions, and where it's taking us next.
Detalles
- Título Googled: The End of the World as We Know It
- Autor Ken Auletta
- Encuadernación Tapa blanda
- Edición Reprint
- Páginas 432
- Volúmenes 1
- Idioma ENG
- Editorial Penguin Books
- Fecha de publicación 2010-10-26
- Features Bibliography, Index, Price on Product - Canadian, Table of Contents
- ISBN 9780143118046 / 0143118048
- Peso 0.78 libras (0.35 kg)
- Dimensiones 8.34 x 5.42 x 0.93 pulgadas (21.18 x 13.77 x 2.36 cm)
- Época de 18 a UP años
- Cursos 13 - UP
- Library of Congress subjects Internet searching, Web search engines
- Dewey Decimal Code 338.761
Reseñas en medios
Citas
- New York Times Book Review, 11/15/2010, Page 24
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