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When MBAs Rule the Newsroom: How the Marketers and Managers Are Reshaping Today's Media Tapa dura - 1993
de Doug Underwood
Descripción de contraportada
This in-depth, behind-the-scenes look at the modern newsroom reveals the ways in which the customer-driven approach to news and the "USA Todayization" of newspapers threaten the values that have guided generations of American journalists. Underwood takes readers on a tour of the large corporations that dominate today's media, uncovering how demands for high-profit, "reader-friendly" journalism are handcuffing journalists and turning the news into just another product in the great American sellathon. His lucid discussion draws from more than one hundred interviews with newspaper editors, reporters, and consultants, as well as from a three-year management policy survey administered to 429 newsroom employees at twelve daily newspapers. Writing with anger but with a deep affection for the trade, he examines the growing economic pressures within the industry, the roots of the managerial revolution, and the impact of marketplace journalism on the operation of the newsroom and employee morale.
Detalles
- Título When MBAs Rule the Newsroom: How the Marketers and Managers Are Reshaping Today's Media
- Autor Doug Underwood
- Encuadernación Tapa dura
- Edición 1st Edition
- Páginas 259
- Volúmenes 1
- Idioma ENG
- Editorial Columbia University Press, U.S.A.
- Fecha de publicación 1993-07
- ISBN 9780231080484 / 0231080484
- Peso 1.12 libras (0.51 kg)
- Dimensiones 9.29 x 6.24 x 0.91 pulgadas (23.60 x 15.85 x 2.31 cm)
- Library of Congress subjects Newspaper publishing, Newspapers - Marketing
- Número de catálogo de la Librería del Congreso de EEUU 92040020
- Dewey Decimal Code 070.406
Reseñas en medios
Citas
- Library Journal, 05/01/1993, Page 0
- Publishers Weekly, 04/19/1993, Page 0
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![When MBAs Rule the Newsroom](https://d3525k1ryd2155.cloudfront.net/f/484/080/9780231080484.IN.0.m.jpg)
When MBAs Rule the Newsroom
de Doug Underwood
- Usado
- Muy bueno
- Tapa dura
- Estado
- Usado - Muy bueno
- Encuadernación
- Hardcover
- ISBN 10 / ISBN 13
- 9780231080484 / 0231080484
- Cantidad disponible
- 1
- Librería
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Cambridge, Massachusetts, United States
- Precio
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EUR 18.48EUR 4.73 enviando a USA
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![When Mbas Rule the Newsroom: How the Marketers and Managers Are Reshaping Today's Media](https://d3525k1ryd2155.cloudfront.net/f/484/080/9780231080484.IN.0.m.jpg)
When Mbas Rule the Newsroom: How the Marketers and Managers Are Reshaping Today's Media
de Doug Underwood
- Usado
- Estado
- Nuevo
- ISBN 10 / ISBN 13
- 9780231080484 / 0231080484
- Cantidad disponible
- 1
- Librería
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Frederick, Maryland, United States
- Precio
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EUR 18.94EUR 3.78 enviando a USA
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![When MBAs Rule the Newsroom: How the Marketers and Managers Are Reshaping Today's Media](https://d3525k1ryd2155.cloudfront.net/f/484/080/9780231080484.IN.0.m.jpg)
When MBAs Rule the Newsroom: How the Marketers and Managers Are Reshaping Today's Media
de Underwood, Doug
- Usado
- Bien
- Tapa dura
- Estado
- Usado - Bien
- Encuadernación
- Hardcover
- ISBN 10 / ISBN 13
- 9780231080484 / 0231080484
- Cantidad disponible
- 1
- Librería
-
Newport Coast, California, United States
- Precio
-
EUR 40.53Envío gratuito a USA