International Marketing and Export Management Tapa blanda - 2005

Información de la editorial

Looking to learn about marketing decisions and management processes needed to develop export operations either in a small to medium size business or in a global corporation? With changing opportunities and challenges in the global environment, International Marketing and Export Management 5th edition provides the most comprehensive and up-to-date coverage on the topic. Geared to both undergraduate and postgraduate courses on International Marketing or Export Marketing/International Trade, this book can also be used as a supplementary text on International Business courses and as a useful source of reference to even the most experienced of practitioners New to this edition! I n response to recent global developments, the authors have increased emphasis on the following: *the impact of the Internet, World Wide Web, and e-commerce*the increasing use of specialized software to assist in managing marketing functions, increasing efficiency in logistics, and coordinating and controlling enterprises*the impact of technological advances on international marketing*the changes resulting from China's rapid, export-led growth and from its entry into the World Trade Organization*the growing conc