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Internet Marketing: Strategy, Implementation and Practice (4th Edition)
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Internet Marketing: Strategy, Implementation and Practice (4th Edition) Tapa blanda - 2009

de Chaffey, Dave; Ellis-Chadwick, Fiona; Johnston, Kevin; Mayer, Richard

Información de la editorial

This guide explains how organisations can use the Internet to support their marketing activities. Building on traditional marketing theory together with emerging academic literature, it details an approach to applying the Internet for marketing.

Detalles

  • Título Internet Marketing: Strategy, Implementation and Practice (4th Edition)
  • Autor Chaffey, Dave; Ellis-Chadwick, Fiona; Johnston, Kevin; Mayer, Richard
  • Encuadernación Tapa blanda
  • Edición [ Edition: fourt
  • Páginas 736
  • Idioma ENG
  • Editorial Prentice Hall, Harlow, Essex, United Kingdom
  • Fecha de publicación 2009-04
  • ISBN 9780273717409

Acerca del autor

Dave Chaffey (www.davechaffey.com) is an Internet marketing trainer and consultant for Marketing Insights Limited. He is a lecturer on e-marketing courses at Cranfield and Warwick Universities and the Institute of Direct Marketing. Dave has been recognised by the CIM as one of the 50 marketing 'gurus' worldwide who have shaped the future of marketing.

Fiona Ellis-Chadwick is a lecturer in Marketing at the Business School at Loughborough University and is a member of the Marketing and Retailing Research Group. Her work has been published in "Journal of Business Research, International Journal of Retail Distribution and Management, European Journal of Marketing, Internet Research, "and" Journal of Retailing and Consumer Services. "

Richard Mayer is a Senior Lecturer in Marketing at the University of Derby, where he is the programme manager for CIM qualifications. He is also the Director of his own Marketing Training Company, specialising in Strategic Marketing, Business to Business Marketing and Marketing Communications.

Kevin Johnston is a Senior Lecturer at Liverpool John Moores University, specialising in marketing, strategy and e-commerce. He previously lectured at the University of Derby, where he created one of the UK's first e-commerce degree programmes.
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Internet Marketing: Strategy, Implementation and Practice (4th Edition)

de Dave Chaffey; Fiona Ellis-Chadwick; Kevin Johnston; Richard Mayer

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Internet Marketing : Strategy, Implementation and Practice

de Chaffey, Dave, Ellis-Chadwick, Fiona, Johnston, Kevin, Mayer, Richard

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ISBN 10 / ISBN 13
9780273717409 / 0273717405
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