Starbucked: A Double Tall Tale of Caffeine, Commerce, and Culture Tapa dura - 2007

STARBUCKED will be the first book to explore the incredible rise of the Starbucks Corporation and the caffeine-crazy culture that fueled its success. Part Fast Food Nation, part Bobos in Paradise, STARBUCKED combines investigative heft with witty cultural observation in telling the story of how the coffeehouse movement changed our everyday lives, from our evolving neighborhoods and workplaces to the ways we shop, socialize, and self-medicate. In STARBUCKED, Taylor Clark provides an objective, meticulously reported look at the volatile issues like gentrification and fair trade that distress activists and coffee zealots alike. Through a cast of characters that includes coffee-wild hippies, business sharks, slackers, Hollywood trendsetters and more, STARBUCKED explores how America transformed into a nation of coffee gourmets in only a few years, how Starbucks manipulates psyches and social habits to snare loyal customers, and why many of the things we think we know about the coffee commodity chain are false.

Detalles

• Título Starbucked: A Double Tall Tale of Caffeine, Commerce, and Culture
• Autor Taylor Clark
• Encuadernación Tapa dura
• Edición First Edition
• Páginas 297
• Volúmenes 1
• Idioma ENG
• Editorial Little Brown and Company, New York
• Fecha de publicación November 5, 2007
• ISBN 9780316013482 / 031601348X
• Peso 1.12 libras (0.51 kg)
• Dimensiones 9.53 x 6.33 x 1.04 pulgadas (24.21 x 16.08 x 2.64 cm)
• Library of Congress subjects Corporate culture, Starbucks Coffee Company
• Número de catálogo de la Librería del Congreso de EEUU 2007013074
• Dewey Decimal Code 338.173