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The Tipping Point: How Little Things Can Make a Big Difference Tapa blanda - 2002
de Malcolm Gladwell
This celebrated bestseller, now in paperback, is a book that is changing the way Americans think about selling products and disseminating ideas. The new Afterword by the author describes how readers can constructively apply the tipping point principle in their own lives and work.
Resumen
Discover Malcolm Gladwell’s breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
Detalles
- Título The Tipping Point: How Little Things Can Make a Big Difference
- Autor Malcolm Gladwell
- Encuadernación Tapa blanda
- Edición [ Edition: Repri
- Páginas 304
- Volúmenes 1
- Idioma ENG
- Editorial Back Bay Books, Boston
- Fecha de publicación 2002-01-07
- Features Index, Table of Contents
- ISBN 9780316346627 / 0316346624
- Peso 0.65 libras (0.29 kg)
- Dimensiones 8.1 x 5.4 x 0.9 pulgadas (20.57 x 13.72 x 2.29 cm)
- Nivel de lectura 1160
- Library of Congress subjects Social psychology, Psychology, Social
- Número de catálogo de la Librería del Congreso de EEUU 2004273849
- Dewey Decimal Code 302
Reseñas en medios
Citas
- Black Issues Book Review, 11/01/2005, Page 36
- Booksense '76 Mar/Apr 2002, 03/01/2002, Page 1
- Entertainment Weekly, 01/18/2002, Page 73
- Kliatt, 05/01/2002, Page 38
- New York Times, 01/06/2002, Page 20
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The Tipping Point: How Little Things Can Make a Big Difference
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Back Bay Books. Used - Good. . . All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofit job training program for youth, empowering youth to take charge of their lives by taking charge of a business.
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The Tipping Point: How Little Things Can Make a Big Difference
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