Inicio The Politics of Marketing the Labour Party de D. Wring (ISBN: 9780333689523)

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The Politics of Marketing the Labour Party Tapa dura - 2004

Name: The Politics of Marketing the Labour Party
Price: 48.96 GBP
Availability: InStock
Author: Dominic Wring
ISBN: 9780333689523

de D. Wring

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Información de la editorial

The Labour Party has been using marketing longer than is commonly realized. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair. This book traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.

Detalles

Título The Politics of Marketing the Labour Party
Autor D. Wring
Encuadernación Tapa dura
Páginas 262
Volúmenes 1
Idioma ENG
Editorial Palgrave MacMillan
Fecha de publicación 2004-11-23
Features Bibliography, Dust Cover, Index
ISBN 9780333689523 / 0333689526
Peso 0.99 libras (0.45 kg)
Dimensiones 8.58 x 5.6 x 0.8 pulgadas (21.79 x 14.22 x 2.03 cm)
Temas
- Chronological Period: 20th Century
- Cultural Region: British
Library of Congress subjects Communication in politics - Great Britain -
Número de catálogo de la Librería del Congreso de EEUU 2004051150
Dewey Decimal Code 324.241

Acerca del autor

DOMINIC WRING is Senior Lecturer in Communication and Media Studies and a member of the Communication Research Centre in the Department of Social Sciences at Loughborough University. He is Associate Editor of the Journal of Political Marketing and has published work on various aspects of political sociology.

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The Politics of Marketing the Labour Party

de Dominic Wring

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Hard Cover. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; The The Politics of Marketing the Labour Party.

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EUR 58.50

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The Politics Of Marketing The Labour Party

de Wring, Dominic

Nuevo
Tapa dura

Estado

Nuevo

Encuadernación

Hardcover

ISBN 10 / ISBN 13

9780333689523 / 0333689526

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Revaluation Books

Exeter, Devon, United Kingdom

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Palgrave Macmillan, 2005. Hardcover. New. 262 pages. 8.50x5.50x0.75 inches.

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EUR 69.88

EUR 11.95 enviando a USA

The Politics of Marketing the Labour Party

de Dominic Wring

Nuevo
Tapa dura

Estado

Nuevo

Encuadernación

Hardcover

ISBN 10 / ISBN 13

9780333689523 / 0333689526

Cantidad disponible

Librería

The Saint Bookstore

Southport, Merseyside, United Kingdom

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Descripción:

Hardback. New. The Labour Party has been using marketing longer than is commonly realised. Politics of Marketing the Labour Party traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.