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The Art of Innovation: Lessons in Creativity from Ideo, America's Leading Design Firm Tapa dura - 2001
de Tom Kelley
The award-winning design and development firm IDEO, which brought the world the Apple mouse, reveals its secrets to fostering innovative, out-of-the-box thinking across the world of business. In this handbook, the author outlines the steps IDEO and other successful companies use to achieve successful problem solving. 30 photos & illustrations.
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IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.
There isn't a business in America that doesn't want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.
IDEO doesn't buy into the myth of the lone genius working away in isolation, waiting for great ideas to strike. Kelley believes everyone can be creative, and the goal at his firm is to tap into that wellspring of creativity in order to make innovation a way of life. How does it do that? IDEO fosters an atmosphere conducive to freely expressing ideas, breaking the rules, and freeing people to design their own work environments. IDEO's focus on teamwork generates countless breakthroughs, fueled by the constant give-and-take among people ready to share ideas and reap the benefits of the group process. IDEO has created an intense, quick-turnaround, brainstorm-and-build process dubbed "the Deep Dive."
In entertaining anecdotes, Kelley illustrates some of his firm's own successes (and joyful failures), as well as pioneering efforts at other leading companies. The book reveals how teams research and immerse themselves in every possibleaspect of a new product or service, examining it from the perspective of clients, consumers, and other critical audiences.
Kelley takes the reader through the IDEO problem-solving method:
> Carefully observing the behavior or "anthropology" of the people who will be using a product or service
> Brainstorming with high-energy sessions focused on tangible results
> Quickly prototyping ideas and designs at every step of the way
> Cross-pollinating to find solutions from other fields
> Taking risks, and failing your way to success
> Building a "Greenhouse" for innovation
IDEO has won more awards in the last ten years than any other firm of its kind, and a full half-hour "Nightline presentation of its creative process received one of the show's highest ratings. The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge, top-rated stars of their industries.
There isn't a business in America that doesn't want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.
IDEO doesn't buy into the myth of the lone genius working away in isolation, waiting for great ideas to strike. Kelley believes everyone can be creative, and the goal at his firm is to tap into that wellspring of creativity in order to make innovation a way of life. How does it do that? IDEO fosters an atmosphere conducive to freely expressing ideas, breaking the rules, and freeing people to design their own work environments. IDEO's focus on teamwork generates countless breakthroughs, fueled by the constant give-and-take among people ready to share ideas and reap the benefits of the group process. IDEO has created an intense, quick-turnaround, brainstorm-and-build process dubbed "the Deep Dive."
In entertaining anecdotes, Kelley illustrates some of his firm's own successes (and joyful failures), as well as pioneering efforts at other leading companies. The book reveals how teams research and immerse themselves in every possibleaspect of a new product or service, examining it from the perspective of clients, consumers, and other critical audiences.
Kelley takes the reader through the IDEO problem-solving method:
> Carefully observing the behavior or "anthropology" of the people who will be using a product or service
> Brainstorming with high-energy sessions focused on tangible results
> Quickly prototyping ideas and designs at every step of the way
> Cross-pollinating to find solutions from other fields
> Taking risks, and failing your way to success
> Building a "Greenhouse" for innovation
IDEO has won more awards in the last ten years than any other firm of its kind, and a full half-hour "Nightline presentation of its creative process received one of the show's highest ratings. The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge, top-rated stars of their industries.
Detalles
- Título The Art of Innovation: Lessons in Creativity from Ideo, America's Leading Design Firm
- Autor Tom Kelley
- Encuadernación Tapa dura
- Edición International Ed
- Páginas 320
- Volúmenes 1
- Idioma ENG
- Editorial Broadway Business, New York, New York, U.S.A.
- Fecha de publicación January 16, 2001
- Ilustrado Sí
- Features Dust Cover, Illustrated, Index, Table of Contents
- ISBN 9780385499842 / 0385499841
- Peso 1.9 libras (0.86 kg)
- Dimensiones 9.52 x 6.6 x 1.1 pulgadas (24.18 x 16.76 x 2.79 cm)
- Library of Congress subjects Creative ability in business, Technological innovations
- Número de catálogo de la Librería del Congreso de EEUU 00050906
- Dewey Decimal Code 658.406
Extracto
Reseñas en medios
Citas
- Harvard Business Review, 03/01/2001, Page 149
- Publishers Weekly, 01/29/2001, Page 81
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The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm
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The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm
de Tom Kelley; Jonathan Littman; Tom Peters [Foreword]
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Currency, 2001-01-16. Hardcover. Acceptable. 9x6x1.
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The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm
de Tom Kelley; Jonathan Littman; Tom Peters [Foreword]
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Crown/Archetype, 2001. Hardcover. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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The Art of Innovation : Lessons in Creativity from IDEO, America's Leading Design Firm
de Tom Kelley
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- ISBN 10 / ISBN 13
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Crown/Archetype, 2001. Hardcover. Very Good. Disclaimer:Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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