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Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business Tapa dura - 2009
de Lynda Resnick; Francis Wilkinson (With)
Resumen
NATIONAL BESTSELLERPOM Wonderful. FIJI Water. Teleflora. The Franklin Mint. Lynda Resnick's marketing triumphs read like an encyclopedia of branding. She is the smartest and hardest-working marketing brain in the business - the kind of marketer who can sell "ice sculptures to Eskimos." But her brilliant ideas aren't simply the result of random inspiration; they're the products of a systematic approach to marketing that any company -- large or small -- can adapt to achieve success. In RUBIES IN THE ORCHARD, she divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them.Resnick believes that every company can find "rubies" in its orchard, elements of intrinsic value that consumers will desire. Here, she shows how every successful marketing campaign begins with uncovering these hidden gems, and communicating their value honestly and transparently to the consumer. Through Resnick's behind-the-scenes narrative, we learn the secrets of her extraordinary successes, including: POM Wonderful, the wildly popular 100% pomegranate juice that created an entirely new product category out of a fickle and obscure fruit; and FIJI Water, a fledgling brand she transformed into the #1 premium bottled water in America, with sales that have increased 300% since 2004.A born marketer, Resnick shares tales from a remarkable life, from opening her own ad agency at age 19 to the time she famously overpaid for Jackie Kennedy's pearls at auction, then transformed her "mistake" into tens of millions in sales for the Franklin Mint. Here for the first time, Resnick reveals her systematic approach to breaking through marketplace clutter and consumer cynicism, and creating blockbuster brands with true staying power.From the Hardcover edition.
Detalles
- Título Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business
- Autor Lynda Resnick; Francis Wilkinson (With)
- Encuadernación Tapa dura
- Edición First Edition
- Páginas 204
- Volúmenes 1
- Idioma ENG
- Editorial Broadway Books, New York, New York, U.S.A.
- Fecha de publicación 2009-02-17
- Ilustrado Sí
- ISBN 9780385525787 / 0385525788
- Peso 0.9 libras (0.41 kg)
- Dimensiones 8.52 x 5.84 x 1 pulgadas (21.64 x 14.83 x 2.54 cm)
- Library of Congress subjects Advertising, Marketing
- Número de catálogo de la Librería del Congreso de EEUU 2008023167
- Dewey Decimal Code 658.8
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RUBIES IN THE ORCHARD How to Uncover the Hidden Gems in Your Business
de Resnick, Lynda & Francis Wilkinson
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Doubleday. Good in Good dust jacket; No markings, Dust Jacket in good condition. 2009. Hardback. 0385525788 . 8.2 X 5.6 X 1.1 inches; 204 pages .
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Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business
de Resnick, Lynda; Wilkinson, Francis
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Doubleday, 2009-02-17. Hardcover. Very Good. A very nice book! Pages are clean, binding is tight. Some very slight marks to jacket from use, but overall condition is quite nice. Ships same or next day.
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Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business
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Doubleday. Used - Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner’s name, short gifter’s inscription or light stamp.
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Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business
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Doubleday, 2009. A stock image photo] is an accurate representation of the listed book's dust jacket design©. NON price-clipped dust jacket [$ 24.95], clean, crisp, colors bright, minimal display wear. Illustrated with eight pages of full color ads. Complete number line at copyright page. 204 pages including index clean, unmarked, binding tight and square. Red boards, black spine, bright gilt lettering, minimal shelf wear at extremities, two tiny faint spots. Media Mail, Priority & most international shipping include free tracking information. Every book listed is located in my smoke free and climate controlled shop. All are inspected by me and will have qualities and/or flaws described. . Stated First Edition, First Printing. Hard Cover. Near Fine/Near Fine. Illus. by Various Artists.
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Rubies in the Orchard : How to Uncover the Hidden Gems in Your Business
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Knopf Doubleday Publishing Group, 2009. Hardcover. Very Good. Disclaimer:A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Doubleday, 2/17/2009 12:00:01 A. hardcover. Very Good. 1.1000 8.2000 5.6000. First Edition
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