Interactive Services Marketing Tapa blanda - 2000 - 1st Edición

Paperback. Very Good.

Houghton Mifflin College Div, 2000-02-01. Paperback. Good. 0.5512 in x 9.7638 in x 7.8740 in.

Houghton Mifflin (Academic), 2000-01-01. paperback. Good. 8x1x10. Book is in good condition. Previous owner's name is written on a page at the front of the book.

Houghton Mifflin (Academic), 2000. Paperback. Very Good. Former library book. Edition 2000. Ammareal gives back up to 15% of this item's net price to charity organizations.

Houghton Mifflin Company, 2000. Paperback. Used: Acceptable. Paperback - 2000 - good condition - - . Isbn 0-395-76916-7, 0395769167. This edition covers the essentials of services marketing-with particular emphasis on the theater model and the impact of technology. Since a service is intangible, services marketing centers mainly on interactivity and, as a result, this textbook features a dynamic approach to human interactions-both in face-to-face communication as well as connecting through technology. Concise coverage of content enables instructors to make greater use of the textbook web site, reinforcing the emphasis on technology and allowing students to interact with both the printed text and the online material. In addition, the theater continues to act as a model for the industry by encouraging students to compare service workers to actors, customers to audience members, the business to the backstage, and the service environment to the actual stage. In response to reviewers' comments,… Leer más

CENGAGE Learning. Used - Good. Used book that is in clean, average condition without any missing pages.

CENGAGE Learning. Used - Good. Used book that is in clean, average condition without any missing pages.

Houghton Mifflin College Div, Boston, MA, 2000. Softcover. As New. Book appears new, Text clean, Cover in nice condition. Quantity Available: 1. ISBN: 0395769167. ISBN/EAN: 9780395769164. Pictures of this item not already displayed here available upon request. Inventory No: 1560738059. . 9780395769164

paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.