Sales Management: A Global Perspective Tapa dura - 2003

As sales managers are encouraged to manage increasingly global territories, the art of selling is more complicated than ever and the rules of negotiation more diverse. This book considers the many facets of cross-cultural sales management, to provide salespeople and managers with a guide to making the most of the global sales force. Topics covered include: · Cross-cultural negotiations· Hiring, training, motivating and evaluating the international sales force· Customer Relationship Management (CRM)· Sales territory design and management.Included in the book are 10 case studies, featuring companies from the US, Europe, New Zealand and Asia, all designed to give both sales students, salespeople and their managers an explanation of what diverse cultures entails, and the dilemmas, situations and opportunities that arise when selling across borders. The authors have international experience of both the theory and practice of selling, and have brought together the most up-to-date information to guide salespeople through the global marketplace. Sales Management: A Global Perspective differentiates itself from existing sales books, in that it clearly addresses the global marketplace, a subject neglected by most other texts. While still tackling sales from a managerial perspective, the cross-cultural approach of this volume makes this essential reading for sales management students, and sales managers seeking to succeed in global sales

Detalles

• Título Sales Management: A Global Perspective
• Autor John B. Ford; Earl Honeycutt; Antonis Simintiras
• Encuadernación Tapa dura
• Páginas 332
• Volúmenes 1
• Idioma ENG
• Editorial Routledge
• Fecha de publicación May 23, 2003
• Ilustrado Sí
• ISBN 9780415300438 / 0415300436
• Peso 1.72 libras (0.78 kg)
• Dimensiones 9.69 x 6.88 x 0.81 pulgadas (24.61 x 17.48 x 2.06 cm)
• Nivel de lectura 1400
• Dewey Decimal Code 658.81