Inicio Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding, Marketing and Communications in the 21st Century de Gonzalez Del Valle Brena, Almudena (Editor), And Balmer, John M. T. (Editor), And Illia, Laura (Editor) (ISBN: 9780415662093)

Foto de archivo: la portada puede ser diferente

Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding, Marketing and Communications in the 21st Century Unknown - 2013 - 1st Edición

Name: Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding, Marketing and Communications in the 21st Century (Routledge…
Price: 70.00 USD
Availability: InStock
Author: Balmer, John M.T. [Editor]; Illia, Laura [Editor]; Gonz&Atilde;&#131;&Acirc;&iexcl;lez del Valle Brena, Almudena [Editor];
ISBN: 9780415662093

de Gonzalez Del Valle Brena, Almudena (Editor), And Balmer, John M. T. (Editor), And Illia, Laura (Editor)

Ver más ejemplares ↓

Detalles

Título Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding, Marketing and Communications in the 21st Century
Autor Gonzalez Del Valle Brena, Almudena (Editor), And Balmer, John M. T. (Editor), And Illia, Laura (Editor)
Encuadernación unknown
Número de edición 1st
Edición 1
Páginas 156
Idioma ENG
Editorial Routledge
Fecha de publicación 2013
Features Bibliography, Index
ISBN 9780415662093
Temas
- Aspects (Academic): Business Aspects

Acerca del autor

John M. T. Balmer is Director of the Marketing Research Group and Professor of Corporate Marketing at Brunel Business School, UK and quondam Professor of Corporate Brand/Identity Management at Bradford School of Management, UK

Laura Illia is Assistant Professor and Academic Director of the Master in Corporate Communication at IE University, Madrid, Spain. She investigated and taught at the University of Cambridge, London School of Economics and the University of Lugano, Switzerland, where she received her PhD

Almudena Gonzlez del Valle Brena is Researcher at Universidad Internacional de la Rioja, Spain and Online Lecturer at IEP in Madrid. She has investigated and taught at IE University, Spain and other private universities in Spain and the UK. She received her PhD from the University of Westminster, UK

Ir arriba↑