Inicio Ethics in Marketing: International Cases and Perspectives de Patrick E. Murphy; Gene Laczniak; Andrea Prothero (ISBN: 9780415783514)

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Ethics in Marketing: International Cases and Perspectives Tapa dura - 2012

Name: Ethics in Marketing: International Cases and Perspectives
Price: 199.95 USD
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Author: Murphy, Patrick E.; Laczniak, Gene; Prothero, Andrea
ISBN: 9780415783514

de Patrick E. Murphy; Gene Laczniak; Andrea Prothero

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Información de la editorial

Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Caterpillar, Coca Cola, Cadbury and Facebook are featured.

Detalles

Título Ethics in Marketing: International Cases and Perspectives
Autor Patrick E. Murphy; Gene Laczniak; Andrea Prothero
Encuadernación Tapa dura
Edición [ Edition: first
Páginas 171
Volúmenes 1
Idioma ENG
Editorial Routledge
Fecha de publicación 2012
Ilustrado Sí
ISBN 9780415783514 / 0415783518
Library of Congress subjects Marketing, Marketing - Moral and ethical aspects
Número de catálogo de la Librería del Congreso de EEUU 2011032118
Dewey Decimal Code 174.4

Acerca del autor

Patrick E. Murphy is Professor of Marketing at the University of Notre Dame, USA. His research on marketing ethics has been published in Journal of Marketing, Journal of Business Ethics, Journal of Macromarketing, Journal of Public Policy & Marketing and European Journal of Marketing

Gene R. Laczniak is Professor of Marketing at Marquette University, USA. His research and commentary on marketing and society issues has been published in Journal of Public Policy & Marketing, Long Range Planning, Journalism Quarterly and the Journal of Macromarketing

Andrea Prothero is Associate Professor in Marketing at University College Dublin, Ireland. Her research on societal and sustainability issues has been published in Journal of Public Policy & Marketing, Journal of Macromarketing, Consumption, Markets and Culture and European Journal of Marketing

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Ethics in Marketing: International Cases and Perspectives

de Murphy, Patrick E.; Laczniak, Gene; Prothero, Andrea

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Tapa dura

Estado

Usado - Good

Encuadernación

Hardcover

ISBN 10 / ISBN 13

9780415783514 / 0415783518

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Librería

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Seattle, Washington, United States

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Descripción:

Routledge, 2012. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.