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The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society Tapa blanda - 1990
de Sut Jhally
Primera línea
It could be argued that advertising is the most influential institution of socialisation in modern society: it structures mass media content; it seems to play a key role in the construction of gender identity; it impacts upon the relation of children and parents in terms of the mediation and creation of needs; it dominates strategy in political campaigns; recently it has emerged as a powerful voice in the arena of public policy issues concerning energy and regulation; it controls some of our most important cultural institutions such as sports and popular music; and it has itself in recent years become a favourite topic of everyday conversation.
Detalles
- Título The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society
- Autor Sut Jhally
- Encuadernación Tapa blanda
- Edición New Ed
- Páginas 240
- Volúmenes 1
- Idioma ENG
- Editorial Routledge, London
- Fecha de publicación 1990-12-12
- ISBN 9780415903530 / 041590353X
- Peso 0.74 libras (0.34 kg)
- Dimensiones 9.18 x 6.06 x 0.57 pulgadas (23.32 x 15.39 x 1.45 cm)
- Dewey Decimal Code 659.104
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The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society
de Jhally, Sut
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The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society
de Jhally, S.
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The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society
de Jhally, S.
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- Tapa blanda
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- 9780415903530 / 041590353x
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The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society
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The Codes of Advertising : Fetishism and the Political Economy of Meaning in the Consumer Society
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The Codes of Advertising : Fetishism and the Political Economy of Meaning in the Consumer Society
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The Codes of Advertising : Fetishism and the Political Economy of Meaning in the Consumer Society
de Jhally, Sut
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- ISBN 10 / ISBN 13
- 9780415903530 / 041590353x
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The Codes of Advertising
de Jhally, Sut
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- Tapa blanda
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- ISBN 10 / ISBN 13
- 9780415903530 / 041590353X
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