Descripción:
Fine. Fine Published by Elsevier in 1973 176 pages Very light shelf wear to cover, otherwise NEW Quality Books Because We Care - Shipped from Canada Usually ships within 1-2 business days If you buy this book from us, we will donate a book to a local school We donate 10,000+ books to local schools every year
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Advertising Planning: Mathematical Models in Advertising Media Planning Tapa dura - 1973
de D.H. Gensch
Detalles
- Título Advertising Planning: Mathematical Models in Advertising Media Planning
- Autor D.H. Gensch
- Encuadernación Tapa dura
- Editorial Elsevier, Amsterdam
- Fecha de publicación 1973
- ISBN 9780444410740
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Mathematical Models in Advertising Media Planning
de Advertising Planning
- Usado
- Aceptable
- Estado
- Usado - Fine
- ISBN 10 / ISBN 13
- 9780444410740 / 0444410740
- Cantidad disponible
- 1
- Librería
-
Ottawa, Ontario, Canada
- Precio
-
EUR 28.05EUR 16.83 enviando a USA
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Precio
EUR 28.05
EUR 16.83
enviando a USA
Advertising Planning : Mathematical Models in Advertising Media Planning
de Gensch, Dennis H
- Usado
- Tapa dura
- Estado
- Usado - Good with no dust jacket
- Encuadernación
- Hardcover
- ISBN 10 / ISBN 13
- 9780444410740 / 0444410740
- Cantidad disponible
- 1
- Librería
-
Plymouth, Pennsylvania, United States
- Precio
-
EUR 46.70Envío gratuito a USA
Mostrar detalles
Descripción:
Amsterdam: Elsevier. Good with no dust jacket. 1973. Hardcover. 0444410740 . Library stamps/marks/labels/pocket peel on rear cover, TAPED boards and hinges, wear. Ugly yet still serviceable and solid hardcover.; "The author believes that simulation is the most realistic approach to the media scheduling problem and applies the AD-ME-SIM model to the campaign, as well as discussing linear programming, dynamic programming, marginal analysis and heuristic programming. Flow chart models are used to supplement more precise and concise mathematical models." ; ix, 176 pages .
Precio
EUR 46.70
Envío gratuito a USA
